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业绩暴涨20倍后再冲港股,极米能靠出海翻盘吗|焦点分析
3 6 Ke· 2025-08-29 03:34
Core Viewpoint - XGIMI experienced a dramatic 90% drop in net profit last year, but saw a remarkable 20-fold increase in net profit in the first half of this year, indicating a significant recovery in performance [1]. Group 1: Financial Performance - In the first half of 2025, XGIMI achieved operating revenue of 1.626 billion yuan, a year-on-year increase of 1.63%, and an estimated net profit of 88.6622 million yuan, with a staggering year-on-year growth rate of 2062.33% [1]. - For 2024, XGIMI's domestic revenue is projected to be 2.229 billion yuan, reflecting a year-on-year decline of 14.8%, with a gross margin of 23.88%, down 2.91% year-on-year [8]. Group 2: International Expansion - XGIMI is planning to issue H-shares and apply for a listing on the Hong Kong Stock Exchange to enhance its international brand recognition and competitiveness [1]. - The overseas revenue proportion has increased from 6% in 2020 to 33% in 2024, with overseas market revenue reaching 1.086 billion yuan in 2024, a year-on-year growth of 18.94% [2]. - XGIMI's high-end flagship product, AladinX2 plus, is priced over 1,000 USD in Japan, indicating strong performance in online channels [3]. Group 3: Market Dynamics - The Chinese projector market is experiencing a decline in shipment volume due to price competition and weak consumer demand, prompting companies like XGIMI to seek opportunities in overseas markets [1]. - The North American market is the second largest for projectors, with a shipment volume of 6.3 million units in 2024, reflecting a year-on-year growth of 12.6% [3]. Group 4: Product Strategy - XGIMI is adjusting its product line to include more entry-level projectors, with recent launches priced around 2,000 yuan, while also reducing prices for high-end products [7]. - The domestic market is seeing a trend towards more affordable projectors, with sales of products priced below 1,000 yuan accounting for 54% of the market in 2024, up 4.3% from 2023 [7]. Group 5: New Business Ventures - XGIMI is exploring the in-car projection business, having made significant progress with eight designated projects in collaboration with well-known automotive companies [9]. - The CEO of XGIMI views the in-car business as a rapidly growing segment and aims to replicate the company's success in this area [10].