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第八届进博会倒计时100天,lululemon宣布再赴进博之约
Bei Jing Shang Bao· 2025-07-29 09:54
Core Insights - Lululemon will participate in the China International Import Expo for the second consecutive year, emphasizing its commitment to the Chinese market as a key growth engine for the brand [1] - The company aims to deepen connections with local customers and partners through creative exhibition designs and impactful activities [1] - Lululemon's CEO highlighted the importance of the expo as a platform to share the brand's development story in China and support the "Healthy China 2030" initiative [1] Group 1 - Lululemon's global growth strategy, "Power of Three x2," focuses on long-term investment in the Chinese market, innovative product launches, and community engagement [1] - The company hosted the largest yoga community event in China, "Yujian Ni Carnival," to celebrate the 10th anniversary of its Align™ yoga pants, attracting over ten thousand yoga enthusiasts from 43 cities [1] - The company’s China General Manager noted the positive business environment and increasing societal focus on healthy lifestyles as key factors for its steady growth in the region [4] Group 2 - Lululemon's "Summer Fun Challenge" is part of the official "Shanghai Summer" activities, promoting a message of movement and well-being to the public [2] - The company plans to showcase innovative products across five sports categories and lifestyle segments at the upcoming expo [4] - The "Summer Fun Challenge" encourages community connection through physical activity during the summer [4]