Core Viewpoint - The controversy surrounding the AI chat application Almigo, launched by RBW and KLLEON, highlights the ethical and legal dilemmas of using AI to create intimate interactions with virtual idols, raising questions about the boundaries of consent and the commercialization of female idols [1][5][30]. Group 1: Application Features and Controversy - Almigo allows users to interact with AI versions of idols through text, voice, and video, with a controversial paid feature called "Spicy" suggesting more intimate exchanges [1][3]. - Users reported suggestive language and ambiguous prompts in conversations, leading to public outcry over the potential objectification of female idols and the involvement of underage AI representations [3][5]. - Following backlash, RBW removed the app within 48 hours and issued an apology, while KLLEON stated they would restructure the model and pause commercial promotion [5][7]. Group 2: Company Background and Motivations - KLLEON, established in 2018, is a notable AI content startup in South Korea, with a portfolio that includes AI video conversion and character generation tools [9][11]. - RBW, a mid-sized entertainment company, has been seeking new revenue streams amid competitive pressures in the K-Pop industry, and has invested in KLLEON, indicating a strategic partnership beyond mere collaboration [14][20]. - The push for Almigo reflects RBW's desire to leverage AI technology for commercial gain and to enhance its image as a tech-forward company in the entertainment sector [20][23]. Group 3: Ethical and Legal Implications - The controversy raises critical questions about the ethical use of AI in creating intimate relationships with virtual idols, particularly regarding consent and the potential for misuse of AI technology [28][30]. - The blurred lines between AI-generated interactions and real emotional connections pose risks to the integrity of idol-fan relationships, especially in the context of female idols who are often subject to objectification [30][31]. - The incident underscores the need for clearer regulations and ethical guidelines in the use of AI within the entertainment industry to protect the rights and dignity of idols [30].