Core Insights - Shopify is currently processing 2.4 million sales per minute, with 23,000 change orders per minute and 17 million unique shoppers since midnight [3][4] - The top product categories include skincare, vitamins, supplements, and activewear, indicating a trend towards personal wellness and home-related products [4][5][6] - Discounts are prevalent, averaging between 10% to 30%, but consumers are prioritizing value over discounts, favoring brands they love [8][9] Sales Performance - Shopify accounted for approximately 12% of all US e-commerce sales [1] - Last year, Shopify generated $11.5 billion over the Black Friday weekend, up from $9.3 billion the year before [14] Consumer Behavior - A new entrepreneur makes their first sale on Shopify every 26 seconds, highlighting the platform's role in empowering small businesses [4] - Consumers are increasingly engaging with brands through multiple channels, including social media and physical stores, reflecting a shift towards an omnichannel retail experience [13] Market Trends - There is a notable shift in consumer spending towards home-related products compared to last year, which focused more on outdoor and adventure gear [6][7] - Traditional online retailers are expanding into physical stores, indicating a blending of online and offline retail strategies [10][11]

All right, welcome back everybody. Black Friday is in full swing this morning and our next guest is powering many of those sales. Harley Finkelstein is the president of Shopify.And Harley, thank you for coming in today. >> Great to be here. >> You've got data that is not just up to the hour, but up to the almost minute.>> We do. Yeah, we have we have uh minute minutes to minute data. Right now, as we talked about, we have about 12% of all US e-commerce on Shopify.Obviously, most people think that we support ...