Core Viewpoint - Amazon is currently running its Prime Big Deal Days event, which is expected to boost sales ahead of the holiday shopping season, despite concerns about margins and stock performance lagging behind peers in the MAG 7 group [1][3][4]. Sales Event Impact - The Prime Big Deal Days event is anticipated to increase holiday spending by 6.2% compared to last year, providing significant revenue boosts for Amazon [4]. - This event allows Amazon to get a head start on holiday shopping, positioning it favorably against competitors during the Black Friday sales [3]. Stock Performance and Market Position - Amazon's stock has been underperforming compared to its MAG 7 peers, attributed to its slower participation in the AI sector, despite significant investments in AI companies like Anthropic [6][8]. - The stock has been trading in a range between $216 and $224, currently at $222, with potential for upward movement if it maintains higher lows [8]. Economic Context - The current economic environment features a record amount of liquidity, which is supporting market stability despite concerns about job security and inflation [11][12]. - The Federal Reserve's decision to lower interest rates is seen as a tailwind for Amazon, potentially aiding its stock performance [13]. Technical Analysis - Technical indicators suggest that if Amazon can hold its current trading levels, it may have room for growth as an AI play that is currently undervalued [8][10]. - The stock has not reached new lows following a recent FTC decision that could impose a $2.5 billion penalty, indicating resilience in its technical performance [13]. Trading Strategies - Two bullish trading strategies are proposed: one involves buying a call option with a higher delta for aggressive positioning, while the other suggests a more neutral to bullish stance through a put vertical spread [15][19]. - The first strategy requires a move above $232.5 for profitability, while the second offers a better probability of success with a break-even point at $129.90 [16][20][21].