Instagram has installed a new privacy setting which will default all new and existing underage accounts to an automatic private mode.Instagram users will now be able to watch Reels short-form videos on bigger screens. Meta said Tuesday that the company will begin testing its Instagram for TV app in the U.S. via Amazon Fire TV streaming devices, underscoring the photo-sharing app's effort to become a major video platform beyond smartphones, taking on TikTok and YouTube. The Instagram for TV app features the ...

Instagram is expanding Reels-viewing beyond mobile, the social network announced on Tuesday. The company is piloting IG for TV, a new experience that lets you watch Reels on TV, starting with Amazon Fire TV.By bringing Reels to TVs, Instagram can better compete with YouTube, which largely dominates the TV space. Instagram likely wants viewers to switch to its TV app while watching content on the couch, similar to flipping through TV channels. For example, you could be watching something on Netflix and decid ...

Core Insights - Prime Video is evolving from a mere perk of Amazon Prime membership to a significant strategic asset and growth engine for the company [2][15] - The introduction of an ad-supported model and integration with Amazon's retail ecosystem positions Prime Video as a powerful player in the connected TV (CTV) market [5][11] Strategic Shift - Initially, Prime Video was designed to enhance customer loyalty and reduce churn by providing video content to e-commerce customers [4] - The service has transitioned from a defensive strategy to a core component of Amazon's business model, now offering third-party subscriptions and ad-supported content [5][6] Advertising Potential - The rollout of ads on Prime Video has opened access to over 200 million global viewers, making it one of the largest ad-supported streaming platforms [8][9] - Amazon's advertising model leverages retail data to allow brands to target viewers based on purchasing behavior, creating a seamless shopping experience [10][13] Connected TV Strategy - Prime Video serves as Amazon's entry point into the living room, with over 200 million Fire TV devices sold, enabling control over the CTV ecosystem [12] - This integrated approach allows Amazon to collect first-party data and enhance ad effectiveness, positioning it as a leader in the CTV advertising space [11][13] Ecosystem Integration - Prime Video is a crucial element in Amazon's strategy to merge commerce, content, and advertising, creating a defensible business model [14][16] - The interconnectedness of Amazon's services enhances overall growth, making Prime Video a vital asset for future expansion [15][16]