Financial Performance - Revenue increased by 11% to $18426 million in Q3'25 compared to $16636 million in Q3'24[9] - EPS increased by 19% to $414 in Q3'25 compared to $349 in Q3'24[9] - Net card fees increased by 18% to $2551 million versus Q3'24, driven by growth in premium card portfolios[40, 81] - The company is raising FY2025 guidance to 9-10% revenue growth and EPS of $1520 - $1550[4] Billed Business Growth - Total billed business increased by 8% FX-adjusted in Q3'25[11] - U S Consumer Services billed business increased by 9% year-over-year in Q3'25[14] - International Card Services billed business increased by 13% year-over-year in Q3'25[19] Customer Acquisition and Engagement - Proprietary new cards acquired reached 32 million in Q3'25[24] - 72% of global new accounts acquired were on fee-paying products[24] - American Express cards are accepted at an estimated 160 million merchant locations worldwide, a nearly 5x increase since 2017[4] Credit Metrics - Reserves as a % of total loans & CM receivables is 29%[38] - 30+ Days Past Due is 13% of Card Member Loans and Receivables[33]

Core Insights - American Express has launched a digital advertising platform called Amex Ads, aimed at connecting brands with its 34 million consumer card members in the U.S. [2][3] - The platform is designed to serve contextual ads to high-spending card members at moments when they are likely to engage and spend [2][4] - Amex Ads builds on the success of Amex Offers, which generated $15 billion in spending at merchants last year [3] Group 1 - The platform will initially be available on AmexTravel.com and will expand to other Amex-owned platforms [2] - Brands can utilize Amex Ads to deliver relevant content while ensuring the privacy and security expected by card members [4] - The program was piloted earlier this year with brands like Marriott Bonvoy, Macy's, and TUMI, focusing on targeted advertising [4][5] Group 2 - Marriott Bonvoy achieved results three times higher than its target benchmark by using Amex Ads to reach card members who had reserved flights but not booked hotels [5] - The launch of Amex Ads follows Mastercard's introduction of its Commerce Media network, which also focuses on personalized offers using permissioned data [6] - Retail media networks are gaining momentum by leveraging first-party data and forming partnerships across commerce ecosystems [7]

Group 1 - Payments giants are expanding into commerce media, with American Express and Mastercard launching competing ad networks within a week [3][6] - American Express reported that its offers segment generated $15 billion in spending last year, primarily from the U.S. market, providing a strong foundation for Amex Ads [4][6] - Early pilots by brands like Marriott and Tumi showed positive results, with Marriott achieving a 300% return on investment and Tumi generating a return on ad spend 30% higher than benchmarks [5][6] Group 2 - Amex Ads leverages first-party data from 34 million U.S. cardholders and includes measurement and brand-safety features [6] - The launch of these ad networks reflects the growing trend of commerce media, where companies utilize first-party customer data to enhance digital advertising monetization [6]