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What It Really Takes to Build a Brand from Scratch | Abhishek Daga | TEDxGEA Youth
TEDx Talks· 2025-10-20 15:47
Business Strategy & Growth - Never miss an opportunity for a sale, always be selling [1] - Getting a deal is just the beginning, requiring responsibility to live up to investor expectations [3] - See the opportunity, seek it out, and try new things [7] - Pivoting is crucial for survival in a dynamic business environment [8][12] - Long-term sustainability requires a win-win situation for everyone involved, including suppliers and partners [26][27] Supply Chain & Manufacturing - Initially importing luggage from China, the company shifted to developing an Indian supply chain [13][14] - Over 60-65% of goods are now from India, with a goal to reach 90% by the end of the financial year [14] - The shift to Indian manufacturing is primarily business-driven, with patriotism as a secondary benefit [14] Branding & Marketing - Shark Tank was a game changer for brand recognition, increasing awareness from 2 out of 10 to 4-6 people [18][19][20] - The company is now present in 1200+ stores across the country and expanding into its own stores [20] Entrepreneurial Mindset & Learning - The speaker considers himself an accidental entrepreneur, emphasizing the importance of seizing opportunities [4][7] - Financial training is important for scaling a business, even with professional help [22] - It's important to push boundaries and not stay in a comfort zone [22][23] - Experiencing field sales, especially for young people, teaches resilience, empathy, and how to handle rejection [23][24][25]
American Express debuts ad network boasting contextual targeting prowess
Yahoo Finance· 2025-10-06 09:00
Group 1 - Payments giants are expanding into commerce media, with American Express and Mastercard launching competing ad networks within a week [3][6] - American Express reported that its offers segment generated $15 billion in spending last year, primarily from the U.S. market, providing a strong foundation for Amex Ads [4][6] - Early pilots by brands like Marriott and Tumi showed positive results, with Marriott achieving a 300% return on investment and Tumi generating a return on ad spend 30% higher than benchmarks [5][6] Group 2 - Amex Ads leverages first-party data from 34 million U.S. cardholders and includes measurement and brand-safety features [6] - The launch of these ad networks reflects the growing trend of commerce media, where companies utilize first-party customer data to enhance digital advertising monetization [6]
中国&香港 - 消费 - 南下交易追踪ChinaHong Kong Consumer-Southbound Trading Tracking
2025-08-05 08:17
Summary of Southbound Trading Tracking for China/Hong Kong Consumer Sector Industry Overview - The report focuses on the **China/Hong Kong Consumer** sector, specifically analyzing **Southbound trading** trends for major HK-listed consumer stocks during July 2025 and year-to-date (YTD) 2025. Key Findings 1. **Overall Trends in July 2025** - Average Southbound holdings as a percentage of free float increased by **0.8 percentage points (ppt)** month-over-month (MoM) for the **66 major HK-listed consumer stocks** eligible for Connect trading, with **35 under coverage** [1][6] 2. **Year-to-Date Performance** - Average net flows from Southbound trading were up **3.6%** compared to the end of 2024 [2][6] - A total of **41 stocks** recorded inflows, while **25 stocks** experienced outflows, and none showed zero net flows [3][6] 3. **Inflows and Outflows in July** - **27 stocks** recorded inflows, **38 stocks** recorded outflows, and **1 stock** showed zero net flows [2][6] - **Top five stocks with inflows**: - CR Beverage: **20.8ppt** increase - Xiaocaiyuan: **15.2ppt** - Chervon: **9.5ppt** - H&H: **7.3ppt** - Tianli Education: **5.9ppt** [9][10] - **Top five stocks with outflows**: - Jiumaojiu: **-5.0ppt** - CR Beer: **-3.7ppt** - Popmart: **-3.2ppt** - Xtep: **-2.9ppt** - Samsonite: **-2.8ppt** [9][10] 4. **Category Performance** - Various categories such as **Beer, Apparel & Sportswear, Agriculture, Gold, Home Appliance, Home Improvement, Toys, Education, and Luggage** experienced average inflows during July [9][10] - Categories like **Beer, HPC, Home Appliances, Home Improvement, Education, and Luggage** recorded outflows YTD 2025, while other categories had average inflows [9][10] 5. **Detailed Stock Performance** - The report includes detailed statistics on Southbound stakes as a percentage of free float for various companies, highlighting significant changes in investor interest [11][12][13][14][15][16][17][18][19][20][21][22][23][24][25][26][27][28][29][30][31][32][33][34][35][36][37][38][39][40][41][42][43][44][45][46][47][48][49][50] Additional Insights - The report emphasizes the importance of monitoring Southbound trading trends as they reflect investor sentiment and potential shifts in market dynamics within the consumer sector in Hong Kong and China [6][7][8]