Key Takeaways APPS sees strong AGP traction with rising impressions, revenues and on-device demand.PubMatic grows via CTV, AI-driven tools and a broader mid-tier DSP mix despite pressures.APPS shares surged YTD while PUBM declined, with valuations and earnings trends diverging.Digital Turbine (APPS) and PubMatic (PUBM) are both part of the digital advertisement market, serving two different verticals. Digital Turbine is deeply integrated as an on-device advertising and app-distribution platform. PubMatic se ...

Key Takeaways APPS' AGP supply volumes rose 30% YoY in fiscal Q2, powering segment growth and higher impressions.APPS is enhancing AGP with data, AI and machine learning to boost targeting and ad spend returns.APPS sees no material AGP competition recently, though broader rivals include Unity Software and AppLovin.Digital Turbine’s (APPS) App Growth Platform (AGP) business runs a programmatic marketplace where demand-side platforms (DSPs) bid in real time for publisher ad inventory. APPS charges these DSPs ...