Core Viewpoint - The article highlights the transformation of local specialties in Gansu Province into trendy plush toys, appealing to young consumers and showcasing the potential of cultural and creative products in China [1][3]. Group 1: Cultural and Creative Products - Gansu Provincial Museum's creative team has developed a new series of plush toys inspired by local apples, named "Apple Buff," aiming to infuse energy and good fortune into consumers' lives [1]. - The creative team has successfully launched various plush toys based on cultural heritage, with a previous product, the "Copper Galloping Horse," selling out quickly [3]. - The market for cultural and creative products is thriving, with nearly 70% of consumers showing a high willingness to purchase, driven by creativity and uniqueness [3]. Group 2: Product Development and Innovation - The new series, "Gansu Specialty Series," aims to redefine local specialties, starting with plush toys based on Tianshui cherries and Dingxi potatoes, designed to be appealing and relatable [4]. - The team faced challenges in developing a plush toy representing Sichuan pepper, which required multiple optimizations over a year to achieve the desired effect [4]. - The "Gansu Specialty Series" has launched over 100 products, with the "Huangqi plush toy" achieving sales of over 10,000 units in e-commerce [4]. Group 3: Market Impact and Consumer Trends - The creative presentation of local specialties has not only attracted cultural enthusiasts but also boosted the sales of local products, such as the "Sanpaotai" tea, which has seen increased interest from younger consumers [6]. - The collaboration between local artisans and the creative team has led to innovative product offerings, enhancing the visibility of Gansu's rich cultural and culinary heritage [6]. - The museum's director noted that the shift in focus from historical artifacts to local culture reflects a growing confidence among young consumers who are more open to diverse cultural experiences [6].