春节期间，兰州消费市场处处洋溢着喜庆祥和的氛围，年货市集烟火气拉满，商超保供稳价暖人心，汽车市场"开门红"亮眼，从特色年货选购到民生用品 采购，从线下逛买体验到线上便捷消费，多领域消费场景持续火热，供需两旺的消费图景生动展现，金城百姓在浓浓的年味中尽享消费便利与喜悦。 年货市集烟火浓 一站式采购年味足 作为"2026全国网上年货节"的分会场之一，城关区张掖路步行街年货市集成为春节期间市民置办年货的重要阵地，这里新春氛围浓郁，好物琳琅满目，消 费热潮持续涌动，浓浓的烟火气勾勒出兰州春节消费市场的热闹图景。 市集张灯结彩间满是喜庆祥和，市民们穿梭在各个摊位间挑年货、选好物，摊主的吆喝声、市民的欢笑声此起彼伏，一个个满载而归的身影，让市集的年 味愈发醇厚。老兰州人李树君提着刚买的百合礼盒和坚果大礼包笑意盈盈："这里能一站式买齐各种东西，从走亲访友的礼品到家里用的春联、干果，啥 都有，价格也实惠，特别方便。" 本次张掖路年货市集以"健康中国年、文化中国年、欢乐迎文化年俗"为主题，为市民打造了丰富多元的消费体验。市集内120个标准摊位全部投用，40余 家优质商户入驻经营，划分了糖酒饮品、农副土特产等七大展区，兰州百合、 ...

Core Viewpoint - The article highlights the transformation of local specialties in Gansu Province into trendy plush toys, appealing to young consumers and showcasing the potential of cultural and creative products in China [1][3]. Group 1: Cultural and Creative Products - Gansu Provincial Museum's creative team has developed a new series of plush toys inspired by local apples, named "Apple Buff," aiming to infuse energy and good fortune into consumers' lives [1]. - The creative team has successfully launched various plush toys based on cultural heritage, with a previous product, the "Copper Galloping Horse," selling out quickly [3]. - The market for cultural and creative products is thriving, with nearly 70% of consumers showing a high willingness to purchase, driven by creativity and uniqueness [3]. Group 2: Product Development and Innovation - The new series, "Gansu Specialty Series," aims to redefine local specialties, starting with plush toys based on Tianshui cherries and Dingxi potatoes, designed to be appealing and relatable [4]. - The team faced challenges in developing a plush toy representing Sichuan pepper, which required multiple optimizations over a year to achieve the desired effect [4]. - The "Gansu Specialty Series" has launched over 100 products, with the "Huangqi plush toy" achieving sales of over 10,000 units in e-commerce [4]. Group 3: Market Impact and Consumer Trends - The creative presentation of local specialties has not only attracted cultural enthusiasts but also boosted the sales of local products, such as the "Sanpaotai" tea, which has seen increased interest from younger consumers [6]. - The collaboration between local artisans and the creative team has led to innovative product offerings, enhancing the visibility of Gansu's rich cultural and culinary heritage [6]. - The museum's director noted that the shift in focus from historical artifacts to local culture reflects a growing confidence among young consumers who are more open to diverse cultural experiences [6].