Welcome everyone. My name is Mischa. I'm on the App Store product team at Starling said.And I'm so excited to share a lot more about the brand new Apple Games app with all of you today. Start with an overview of all the ways that your games can be discovered across the Apple Games app. Then we'll share how you can boost your discoverability in the games app by initializing Game Center. And lastly, I'll cover how you can get the most reach and engagement by adding new and existing Game Center features to you ...

My name is Mike Escudero and I'm on the App Store business development team looking after games in particular. So I'm going to spend a little time today talking about the App Store in general, and then drill down and talk about premium games on our platform. Free to play games, as we all know, are predominant on mobile and the App Store, but we see other game types and business models also find success.As I'll show you in the next couple of slides, the App Store is a huge platform reaching hundreds of milli ...