Core Insights - Apple is intensifying its focus on artificial intelligence (AI) as a critical technology for the future, with plans to integrate AI across its devices and platforms while significantly increasing investments in this area [2][4] - The company is open to mergers and acquisitions (M&A) to expedite its AI initiatives, having already acquired seven companies in the current year, although none were substantial in financial terms [3][4] - Apple has faced criticism for lagging in the AI sector, particularly regarding the delayed launch of AI features, including an upgraded version of Siri, which is now expected in 2026 [4][5] Financial Performance - In Q3 2025, Apple reported better-than-expected iPhone sales and achieved record revenue, leading to a rise in stock prices during after-hours trading [7] AI Features and Developments - The company has launched over 20 AI features, including visual intelligence, cleanup, and writing tools, with plans to introduce additional features like live translation and an AI-powered workout buddy later this year [5]

Apple on Thursday signaled that it's getting more serious about its plans to catch up in the AI race. "We see AI as one of the most profound technologies of our lifetime. We are embedding it across our devices and platforms and across the company. We are also significantly growing our investments," CEO Tim Cook said on the Q3 2025 earnings call with investors. "Apple has always been about taking the most advanced technologies and making them easy to use and accessible for everyone, and that's at the heart o ...