Group 1 - Apple Inc. has raised the monthly subscription price of its streaming platform Apple TV+ by 30% to $13, indicating a strategic move to generate greater revenue from streaming services as the user base expands [1][2] - The price increase reflects the growing confidence in Apple TV+'s ability to produce high-quality content, highlighted by the success of the F1 film and the critical acclaim of the series "Severance," which received a record 81 Emmy nominations [1][2] - The new subscription rate will take effect for new subscribers in the U.S. and select international markets, while the annual plan remains at $99 and the Apple One bundle pricing will not change [1] Group 2 - Apple TV+ has been gradually increasing its subscription prices, following the trend set by competitors like Netflix and Disney+, but it offers a single subscription plan without ad-supported tiers [2] - Since its launch in 2019, Apple TV+ has lagged behind competitors in subscriber numbers, but its original content has received significant praise, contributing to a 13% increase in service revenue, reaching approximately $27.4 billion last quarter [2] - Apple Original Films, responsible for producing and distributing feature films, has seen success with the film "F1," which has grossed nearly $600 million globally, marking a significant achievement for Apple's entry into the film industry [3]

Apple CEO Tim Cook attends the world premiere of "F1" at Times Square in New York on June 16, 2025. Apple reports fiscal third-quarter earnings on Thursday after the bell. The biggest question facing Apple is what it will say about tariffs. In May, Apple said it would have about $900 million in additional tariff costs in the June quarter, but that it couldn't predict beyond that. Apple will likely update investors on how it sees tariffs affecting the September quarter, a key indicator for how President Dona ...

Film Industry News - Apple Original Films' new Formula One racing movie "F1," starring Brad Pitt, grossed an unspecified amount this weekend [1]

Core Insights - Apple, Inc. is re-entering high-budget theatrical releases with the launch of its racing drama "F1," which has a reported budget of $300 million, indicating the company's ambition in Hollywood despite ongoing financial challenges in this sector [1][3] - Despite Apple's substantial resources, including a $3 trillion market cap and nearly $100 billion in annual profits, its video production unit has not turned a profit since its inception in 2017 [2][5] - The company has invested over $20 billion in original content, but this has not resulted in significant box office success or subscriber growth to offset costs [3][4] Financial Performance - Apple's last three major films—"Killers of the Flower Moon," "Napoleon," and "Argylle"—cost over $700 million to produce and market but only generated $466 million in global box office revenue, leading to a loss exceeding $200 million from these theatrical releases [4] - Apple TV+ has approximately 45 million subscribers but captures less than 1% of total U.S. streaming viewership, incurring annual losses of over $1 billion [5] - The company has reduced its annual content spending from $5 billion to $4.5 billion in response to ongoing losses, yet its video production division remains unprofitable [5] Strategic Positioning - The video production unit is primarily a prestige driver and a tool to promote Apple's broader ecosystem rather than a standalone profit center [6] - CEO Tim Cook perceives Apple Original Films as a separate business, although he does not expect the release of "F1" to significantly boost iPhone sales [6] - While high-profile releases like "F1" may enhance Apple's brand and attract new customers, the division has yet to prove it can be financially self-sustaining [6][7]