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361度(01361):产品研发提升品牌专业属性,渠道革新夯实公司业绩增长
Hua Yuan Zheng Quan· 2025-07-01 11:14
Investment Rating - The report assigns a "Buy" rating for the company, indicating a positive outlook based on product development and channel innovation driving performance growth [5][8]. Core Insights - The company is positioned as a leading player in the domestic sports apparel market, with ongoing channel upgrades and sustained investment in research and development enhancing brand strength and operational efficiency [8]. - The forecasted net profit for the company is expected to grow from 1.315 billion RMB in 2025 to 1.670 billion RMB by 2027, reflecting year-on-year growth rates of 14.50%, 12.75%, and 12.63% respectively [6][8]. Summary by Sections Market Performance - As of June 27, 2025, the closing price is HKD 4.99, with a market capitalization of HKD 10,317.73 million and a debt-to-asset ratio of 26.72% [3]. Financial Forecast and Valuation - Revenue projections for 2025-2027 are 11,540.03 million RMB, 13,113.23 million RMB, and 14,773.90 million RMB, with corresponding growth rates of 14.56%, 13.63%, and 12.66% [6][8]. - The company’s price-to-earnings ratio is forecasted to decrease from 9.85 in 2023 to 5.67 by 2027, indicating an attractive valuation compared to peers [6]. Investment Logic - The company is leveraging traditional store upgrades and the introduction of "super stores" to capture the attention of new-generation consumers, which is expected to drive revenue growth [10]. - Continuous investment in research and marketing is enhancing the brand's professional image and recognition among target demographics [10]. - A stringent supply chain selection process is expected to improve operational efficiency [10]. Company Overview - The company has been deeply involved in the sports apparel sector for over 20 years, enhancing its brand image through partnerships with major international sporting events [15]. - The company’s revenue and gross profit have shown consistent growth, with 2024 revenue reaching 10.1 billion RMB, a year-on-year increase of 19.59% [18]. Channel and Product Upgrades - The company is focusing on channel upgrades, with a total of 7,115 stores globally by 2024, reflecting a 1.73% year-on-year increase [49]. - The children's business segment is growing rapidly, with revenue contribution increasing from 18.20% in 2020 to 23.20% in 2024 [61]. - Online sales are also on the rise, with a 12.21% increase in revenue from online channels in 2024 [64]. Market Trends - The global sports apparel market is expected to grow at a compound annual growth rate (CAGR) of 7% from 2023 to 2027, with emerging markets driving significant growth [32]. - The domestic sports apparel market is projected to reach 598.9 billion RMB by 2025, with a CAGR of 11.62% from 2021 to 2025 [33].