2021－2025，国民经济和社会发展第十四个五年规划期间，我国经济社会发展取得新的开创性进展、突破性变革、历史性 成就，中国答卷举世瞩目。 文化是民族的根脉和灵魂 "十四五"时期 我国文化事业和文化产业蓬勃发展 精神文化产品丰富多彩 凝聚起推动文化繁荣 建设文化强国的澎湃力量 这是2024年8月12日在景山上拍摄的北京中轴线风光。 优质公共文化服务覆盖城乡基层 人民文明素养和社会文明程度持续提升 2026年2月19日，英歌舞队在广东省佛山市高明区滨荷Park生态文创园街头巡游表演。 文物保护利用和文化遗产保护传承全面加强 国际传播效能持续提升 国家文化软实力和中华文化影响力不断增强 2025年7月10日拍摄的西夏陵2号陵（无人机照片）。当地时间2025年7月11日，在法国巴黎召开的联合国教科文组织第47届 世界遗产大会通过决议，将"西夏陵"列入《世界遗产名录》。 2024年2月26日，参观者在河南安阳殷墟博物馆新馆内观展。 2025年5月23日，观众在深圳举行的第二十一届中国（深圳）国际文化产业博览交易会上拍摄黑神话悟空半身像。2025 年，"国潮风"席卷神州大地，国产IP强势崛起。传统与现代交融的创新表达 ...

来源：中国证券报 春节假期临近，全国最大的黄金饰品集散地——深圳水贝黄金市场迎来了最忙碌的时刻。 中国证券报记者调研发现，在最强黄金周期催化下，节前黄金消费市场活力十足、亮点纷呈。在消费者 多元化需求的带动下，商户及相关产业链公司也积极求变。 "金价高了，大家对黄金饰品的成色和品质也更加关心了。"该检验中心的工作人员表示，随着近期黄金 饰品交易活跃，该中心每天的业务量明显增多，现在每天大概可以接到200至300件送检的商品。 消费理念悄然变化 黄金消费群体也在发生变化。记者在水贝市场观察到，购金的年轻面孔明显增多。 多位商户向记者证实，年轻人已成为当下"购金热"的重要参与者。他们购买黄金的动机更加多元：既有 婚嫁、送礼等传统刚性需求，也有悦己消费、投资储蓄等新需求。 在水贝万山市场，"90后"消费者代女士正在挑选手链。她告诉记者："我买金饰主要是佩戴，不是投 资。如果要投资，我会选择金条类产品。相比大克重的'压箱底'，我更喜欢这种设计精巧、日常能戴的 款式。" 最强周期下的"淘金热" 腊月二十（2月7日），水贝国际珠宝交易中心人头攒动，店员喜庆的红色着装与金饰柜台里的暖光交相 辉映，浓浓的年味扑面而来。 记者 ...

农历腊月二十的水贝国际珠宝交易中心一楼，消费者人头攒动，店员喜庆的红色着装与金饰柜台泛出的 暖光交相辉映，浓浓的年味儿扑面而来。 春节临近，作为全国黄金饰品集散地之一的深圳水贝黄金市场迎来了最忙碌的时节。中国证券报记者近 日调研发现，在近段时间黄金价格走强的背景下，来水贝市场里的深圳水贝国际珠宝交易中心和深圳水 贝万山珠宝商业中心购买各种金饰的消费者络绎不绝。在多元化需求的带动下，商户及相关产业链上的 公司力求在产品设计、渠道建设、服务体验等方面创新求变。 客流量成倍增加 编者按 春节将至，年味渐浓，本报今起推出"新春走基层"系列报道。中国证券报记者将分赴大江南北，深入繁 华都市的产业腹地、静谧乡村的田间地头，捕捉大城小镇升腾的烟火气，倾听普通人的梦想，记录他们 在岁序更新中的奋进与期待，用心感知中国经济生机勃勃的脉动。 "这几天，金价稍有回落，加上假期临近，客流量明显增多。"水贝国际珠宝交易中心一家档口的老板缪 先生表示，自己从业12年来，今年春节假期前的黄金行情波动比较大。一方面，国际金价连创新高，消 费者对黄金饰品的关注度空前，客流量成倍增加，销售额创下新高；另一方面，由于金价的波动，他的 加工厂在购买 ...

● 本报记者 齐金钊 春节临近，作为全国黄金饰品集散地之一的深圳水贝黄金市场迎来了最忙碌的时节。中国证券报记者近 日调研发现，在近段时间黄金价格走强的背景下，来水贝市场里的深圳水贝国际珠宝交易中心和深圳水 贝万山珠宝商业中心购买各种金饰的消费者络绎不绝。在多元化需求的带动下，商户及相关产业链上的 公司力求在产品设计、渠道建设、服务体验等方面创新求变。 客流量成倍增加 企业紧盯需求变化 与以往"中国大妈"为主力的黄金消费群体不同，中国证券报记者在水贝万山珠宝商业中心发现，年轻面 孔明显增多。多位商户说，年轻人已成为当下"购金热"的重要参与者。（下转A02版） ■ 编者按 春节将至，年味渐浓，本报今起推出"新春走基层"系列报道。中国证券报记者将分赴大江南北，深入繁 华都市的产业腹地、静谧乡村的田间地头，捕捉大城小镇升腾的烟火气，倾听普通人的梦想，记录他们 在岁序更新中的奋进与期待，用心感知中国经济生机勃勃的脉动。 农历腊月二十的水贝国际珠宝交易中心一楼，消费者人头攒动，店员喜庆的红色着装与金饰柜台泛出的 暖光交相辉映，浓浓的年味儿扑面而来。 中国证券报记者看到，多家黄金零售档口前围满了选购商品的消费者，计算器敲击 ...

亚洲沙示有许多款。细长玻璃瓶款对许多广州人来说是最经典的童年回忆。（图/小红书） 众所周知，无论春夏秋冬，广东人对养生的执念从不消退：打边炉、啫啫煲好吃，但是容易"热气"（上火）；冰可乐爽快，却是大寒之物；糖水甜腻湿 热……总之都不太健康。 面对一众零食饮料时，唯有沙示汽水能让广东人的原则稍微松动。 沙示，广州亚洲汽水厂出产的汽水，是横跨50后到00后老广的味觉记忆。棕褐色的甜味液体裹着绵密的气泡，既带来可乐的口感，又保留来自植物的清凉 回甘。 不爱它的人，会皱着眉头用尽毕生词汇库来描述这种一言难尽的味道，包括"风油精兑水""带汽的红花油"，初来乍到的游客或外国友人更是闻之色变。 然而，这股奇特的植物清香却是拥趸者对沙示无比上头的原因。对广东后生仔来说，沙示就是任何碳酸饮料都无法替代的广东可乐，甚至是和感冒药同一 档次的"战备物资"：平时可以不喝，但绝对不能没有。 当其他城市的地方汽水还专注用橘子、荔枝等甜蜜口味的汽水征服人们时，亚洲沙示汽水走出了一条截然不同的道路。 沙示，我们广东人自己的可乐 几乎所有第一次尝试沙示汽水的外地朋友，都会经历一场小小的味觉震撼。 社交媒体上，与沙示相关的故事总是充满戏剧性：有 ...

Core Viewpoint - The recent recruitment activities by the parent company of Cha Yan Yue Se in Beijing, Shenzhen, and Shanghai have sparked speculation about potential market expansion into North China, South China, and East China, although the company claims this is part of routine personnel reserves [1][14][16]. Group 1: Recruitment and Market Expansion - Cha Yan Yue Se is hiring for various positions in Beijing, Shenzhen, and Shanghai, with salaries ranging from 15,000 to 75,000 yuan, indicating a focus on brand, content, market, and technical roles [3][6][18]. - The company has stated that any new store opening plans will be communicated through its official channels, emphasizing that current hiring is for routine personnel reserves [1][14][20]. - There is speculation about a new creative studio being established in Shanghai, aimed at attracting professional talent and gathering creative inspiration, rather than immediate store openings [20][22]. Group 2: Company Growth and Competition - Established in 2013, Cha Yan Yue Se has only expanded to four provinces with approximately 758 stores, while competitors like Bawang Tea and Mixue Ice City have rapidly expanded to over 7,000 and 10,000 stores respectively [8][21][24]. - The company has been cautious in its expansion strategy, with a history of slow growth due to its direct sales model and concerns over product quality and supply chain management [9][21][22]. - Recent reports indicate that several investment firms have exited their stakes in Cha Yan Yue Se, returning control to the founding team, which may impact future growth and expansion plans [10][22][24]. Group 3: Industry Landscape - The new tea beverage market has undergone significant changes, with many competitors adopting franchise models for rapid expansion, while Cha Yan Yue Se has maintained a direct sales approach [12][24]. - Major competitors have successfully gone public and leveraged capital for global expansion, contrasting with Cha Yan Yue Se's more cautious approach to growth and potential IPO plans [12][22][24]. - The company is exploring new growth avenues, including retail and product diversification, but these efforts are currently limited to the Changsha area [11][23].

Core Viewpoint - The Chinese writing instrument market is driven by a large student population and the deepening of quality education, leading to growth in specialized categories like calligraphy pens and art creation pens. The demand from professionals is shifting from mere functionality to quality and personalization, fueling the mid-to-high-end market. In 2024, the sales revenue of writing instruments in China is projected to reach 24.732 billion yuan, with a year-on-year growth of 1.8% [1][7]. Overview - Writing instruments are tools used for writing, drawing, and marking, categorized into pencils, fountain pens, colored pens, markers, highlighters, and writing aids. Notable products include the Chinese HB pencil, M&G 2B exam pencil, Hero 100 fountain pen, and various types of colored and marking pens [2][4]. Development History - The writing instrument industry in China began in the 1970s with state-owned pen factories focusing on essential categories like fountain pens and pencils. The 1980s and 1990s saw a surge in demand due to economic reforms, leading to the rise of private pen manufacturers and diversification of product categories. Since 2016, environmental sustainability has become a critical requirement, pushing companies to adopt biodegradable materials and eco-friendly practices [4][5]. Industry Chain - The upstream of the writing instrument industry includes suppliers of raw materials like plastics, metals, inks, and production equipment. The midstream involves research, design, and manufacturing, while the downstream consists of various sales channels including supermarkets, specialty stores, and e-commerce platforms [5][6]. Current Development - The student demographic remains the core consumer group for writing instruments in China, accounting for over 50% of the market in 2024. The demand for basic writing tools like gel pens and erasable pens is strong among students. The sales revenue for writing instruments in 2024 is expected to be 24.732 billion yuan, with fountain pens making up 45.8% of the market [7][8]. Competitive Landscape - The writing instrument industry in China exhibits a competitive landscape characterized by a leading player and several strong competitors. In 2024, the top 10 companies (CR10) hold a market share of 53.3%, with M&G leading at 25.8% and Deli at 7.3%. The market share of leading brands has been increasing, indicating a trend where the strong continue to dominate [9][10]. Company Analysis - Shanghai M&G Stationery Co., Ltd. integrates creative value and service advantages, focusing on providing solutions for learning and working environments. In the first half of 2025, M&G's total revenue reached 10.81 billion yuan, with writing instrument sales contributing 1.136 billion yuan [11][12]. - Deli Group, established in 1988, produces a wide range of stationery and office supplies, with its brand recognized as one of China's top stationery brands. Deli has received various certifications and accolades, enhancing its market presence [12][13]. Future Trends - The future of the writing instrument industry is driven by carbon neutrality policies and heightened environmental awareness. Leading companies are building green ecosystems throughout their supply chains, utilizing biodegradable materials and modular designs to extend product lifecycles. Additionally, writing instruments are evolving beyond mere functionality to become cultural and emotional carriers, reflecting a shift towards refined consumer experiences [14][15].

Core Viewpoint - Jiaxin Silk expressed confidence in its future development and investment value through its strategic investor, Kaixiya Company, which is the original shareholder from the company's state-owned enterprise reform [2] Group 1: Company Strategy - Kaixiya Company has increased its shareholding in Jiaxin Silk, indicating strong belief in the company's growth potential [2] - The controlling shareholder's authority over the company will remain unchanged despite the increased shareholding [2] Group 2: Product Development - Jiaxin Silk has developed several new types of warm silk fabrics under its "Jinsanta" brand [2] - The company has launched a series of winter products, the "Guofeng Silk Xiaor" series, which combines traditional Chinese aesthetics with modern design, effectively catering to autumn and winter sales [2] - There are plans to enhance marketing efforts to change consumer perceptions of silk products [2]

Core Insights - The 33rd China (Shenzhen) International Gifts and Home Products Exhibition has opened with a record exhibition area of 300,000 square meters, featuring 4,500 quality exhibitors, highlighting the vitality and innovation of the Chinese gift industry and consumer market [1][2] Industry Overview - The exhibition covers over 30 consumer categories, including cups, digital products, home goods, food, small appliances, and IP cultural creations, catering to various gift needs such as welfare, business, and marketing gifts [1] - Notable brands like Panasonic, Huawei, and BKT showcased their annual new products, indicating strong brand presence and consumer interest [1] Market Trends - The trend of "Guochao" (national trend) is leading to a rise in high-end gifts that incorporate cultural narratives and quality experiences, with a special exhibition area for intangible cultural heritage products from various regions [1] - The Z generation, as a new consumer force, emphasizes emotional connection and personal expression in gift selection, with products like aromatherapy devices and creative home goods attracting significant attention [2] Technological Innovations - AI technology gifts are prominently featured, with companies presenting AI glasses, companion robots, AI headphones, and wearable products, showcasing the future direction of consumer electronics [2] - Leading brands such as Huawei, Anker, Edifier, and SKG are setting benchmarks for next year's consumer electronics trends with innovative products that focus on efficient charging, immersive audio, and smart personal care [2]

Core Viewpoint - Huaxin Securities reports that Zhou Shifu (06168), as a leading jewelry enterprise, is continuously optimizing its business model and adjusting product structure according to market demand, while steadily developing the lower-tier market and attempting high-end market strategies, which is expected to drive profit release as brand momentum deepens [1] Industry Overview - The scale of China's jewelry market has increased from 610 billion yuan in 2019 to an estimated 728 billion yuan in 2024, with a CAGR of 3.6%, and is projected to reach 937 billion yuan by 2029, with gold jewelry dominating the market [1] - The industry is experiencing new trends such as "Guochao" (national trend) and IP co-branded products, with companies primarily opening stores to directly face consumers while rapidly expanding online channels [1] - The e-commerce channel for gold jewelry is expected to reach 42.2 billion yuan in 2024, reflecting a 19% year-on-year growth [1] - The current industry concentration remains low, with the CR5 for gold jewelry products at 41%, allowing leading companies to continue gaining market share through brand effects and terminal occupation [1] Company Strategy - The company is located in the core gold jewelry production area of Shuibei, leveraging supply chain advantages at the processing end [2] - The company primarily operates through franchise stores, starting from lower-tier markets and expanding into high-tier cities post-pandemic by opening high-end stores to strengthen brand power [2] - As of the first half of 2025, the company has a total of 3,857 stores, with the number of stores in first and second-tier cities accounting for 50% of the total [2] - The company is effectively capturing traffic from interest e-commerce platforms like Douyin and Xiaohongshu for brand exposure, with online channel revenue reaching 1.63 billion yuan in the first half of 2025, a 34% year-on-year increase [2] - The product strategy includes a full-category and full-scenario coverage approach, launching diverse product series such as Xigu Gold, Yihe Wonderland, and Yixin Yiai, focusing on the core demographic of young women and enhancing the youthful brand image through Guochao IP collaborations [2]