Core Insights - The CLE China Licensing Expo opened on October 15, showcasing the Shiba brand's booth as a major attraction with its dual IP matrix of "Trendy Cool Play" and "Parent-Child Parenting" [1][4] - The Shiba brand successfully transformed IP from a "beloved" symbol into a "needed" interactive experience through collaboration with the global self-service photography brand photoism, leading to a surge in social media engagement [3][10] Group 1: Event Highlights - The expo attracted over 50,000 professional visitors on its opening day, with the Shiba brand's booth becoming a central gathering point [4] - An 8-meter tall FUGGLER inflatable figure served as a visual focal point, drawing attendees for photos and enhancing the booth's appeal [5][9] - The booth was divided into two thematic spaces, showcasing the application of IP in different commercial contexts [4][5] Group 2: IP and Audience Engagement - The IP lineup featured popular characters like FUGGLER, Baby Shark, and Pinkfong, creating a comprehensive family consumption ecosystem [5][10] - Interactive experiences included a special photo area where attendees could receive themed gifts, enhancing audience participation and engagement [9][10] - The collaboration with photoism introduced six themed photo frames that amplified each IP's personality, facilitating social media sharing and deepening audience connection [9][10] Group 3: Commercial Transformation - The immersive and interactive experiences created by the Shiba brand successfully converted emotional connections with IP into commercial recognition [10] - Each interaction and social media share demonstrated the core engine driving brand growth through genuine IP vitality [10]