Core Insights - MINISO has launched an innovative artist street in Guangzhou, focusing on co-creation, sharing, immersion, and interaction, aiming to connect artists with toy enthusiasts through a one-stop experience [1] - The street features the original artist IP "AngryAimee," which encourages young people to express their emotions through immersive content [3] - MINISO plans to introduce more artist IPs and themed events in the street, creating a reusable and sustainable co-creation platform that integrates original content with commercial scenarios [5] Product Launch and Engagement - During the event, several limited-edition products were launched, including "Beach Music Festival Blind Box" and "400% Big Doll," featuring innovative interactive elements that attracted many fans [6] - The designer of AngryAimee participated in a signing event, engaging with fans to gather inspiration for future designs [6] International Expansion and Brand Strategy - MINISO showcased its original toy artist IPs at the Paris Fashion Week, marking a significant step in its strategy to bring 100 Chinese IPs to the global stage [8] - The participation in Paris Fashion Week highlights the artistic elevation of Chinese original toy IPs, transitioning from collectibles to fashion accessories [10] - MINISO's innovative artist street model extends its influence from international platforms to local commercial applications, creating a complete cycle of content output and market integration [11] IP Development and Investment - The founder of MINISO mentioned a yearly investment of 100 million yuan to cultivate and nurture original IPs, emphasizing the importance of providing ample space for experimentation [15] - MINISO has established a dual-driven model of "licensed IP + signed artist IP," focusing on both international collaborations and systematic development of original IPs [16] - The company aims to build a growth platform for Chinese original forces, promoting local IPs to become globally influential cultural symbols [16]

Core Insights - The CLE China Licensing Expo opened on October 15, showcasing the Shiba brand's booth as a major attraction with its dual IP matrix of "Trendy Cool Play" and "Parent-Child Parenting" [1][4] - The Shiba brand successfully transformed IP from a "beloved" symbol into a "needed" interactive experience through collaboration with the global self-service photography brand photoism, leading to a surge in social media engagement [3][10] Group 1: Event Highlights - The expo attracted over 50,000 professional visitors on its opening day, with the Shiba brand's booth becoming a central gathering point [4] - An 8-meter tall FUGGLER inflatable figure served as a visual focal point, drawing attendees for photos and enhancing the booth's appeal [5][9] - The booth was divided into two thematic spaces, showcasing the application of IP in different commercial contexts [4][5] Group 2: IP and Audience Engagement - The IP lineup featured popular characters like FUGGLER, Baby Shark, and Pinkfong, creating a comprehensive family consumption ecosystem [5][10] - Interactive experiences included a special photo area where attendees could receive themed gifts, enhancing audience participation and engagement [9][10] - The collaboration with photoism introduced six themed photo frames that amplified each IP's personality, facilitating social media sharing and deepening audience connection [9][10] Group 3: Commercial Transformation - The immersive and interactive experiences created by the Shiba brand successfully converted emotional connections with IP into commercial recognition [10] - Each interaction and social media share demonstrated the core engine driving brand growth through genuine IP vitality [10]