Core Viewpoint - Alphabet has successfully navigated the challenges posed by the rise of AI technologies, particularly ChatGPT, and continues to dominate the search market with Google Search [2][9]. Market Position - Google Search holds a 90% share of the global search market as of early 2026, while Bing has less than 5% [7]. - In 2025, Google Search generated $63.1 billion in revenue, reflecting a 17% year-over-year increase [8]. Competitive Landscape - Early concerns about ChatGPT's impact on Google Search were valid, as increased chatbot usage could potentially reduce search queries and advertising revenue [4]. - Microsoft’s investment in OpenAI and integration of ChatGPT into Bing heightened fears for Alphabet, especially after initial missteps with its own AI product, Bard [5]. Adaptation and Growth - Alphabet has adapted to the rise of AI, with innovations like AI Overviews and AI Mode enhancing user engagement and search usage [8]. - CEO Sundar Pichai noted that search usage reached unprecedented levels in Q4 2025, driven by AI advancements [8]. Investment Perspective - Alphabet's strong data capabilities, technological expertise, network effects, and distribution advantages position it favorably against emerging AI competitors, making it a compelling investment opportunity in the AI sector [9].

Shares of Alphabet NASDAQ: GOOGL are under pressure, tumbling alongside the broader U.S. market after President Trump’s sweeping tariff announcement sparked a fresh wave of risk-off sentiment. As of market close on April 3, Alphabet stock is down over 20% year-to-date and about 28% below its 52-week high, officially putting it in bear market territory.Get Alphabet alerts:But tariffs aren’t the only concern. While the broader tech sell-off explains part of the decline, Alphabet faces another pressing challen ...