Core Viewpoint - The article discusses the successful IPO of BeBeBus's parent company, Different Group, which has become the "first stock in maternal and infant consumption technology" on the Hong Kong Stock Exchange, highlighting its rapid growth and market positioning in the high-end parenting product sector [3][18]. Company Overview - Different Group, founded in 2018, focuses on designing and selling parenting products, with its brand BeBeBus ranking first in durable parenting products for mid-to-high-end consumers in China by 2024 GMV [4][13]. - The company has issued a total of 10,980,900 shares in its IPO, with significant oversubscription rates of 3,317.47 times for the Hong Kong public offering and 7.37 times for the international offering [3]. Product Innovation - BeBeBus emphasizes original design and innovative technology, creating a differentiated product matrix that meets the deep needs of modern parents [7][12]. - The company has developed products like the "Artist" baby stroller, which features advanced materials and design, achieving monthly sales exceeding 10 million shortly after launch [7][9]. - Different Group has secured 200 registered patents and 17 international patents, showcasing its strong product design and development capabilities [13]. User-Centric Approach - BeBeBus adopts a user-centric model, treating customers as co-creators of products, and has established a user experience research center to gather feedback for product iteration [15]. - The company has successfully launched products like the "Butterfly" stroller, which quickly became a bestseller, demonstrating its ability to address real user pain points [15]. Global Expansion Strategy - Different Group is pursuing a global strategy, focusing on key markets in North America, Europe, and Japan, and has showcased its products at international exhibitions to enhance brand recognition [17]. - The global parenting product market is projected to grow to $125.4 billion by 2029, with significant growth expected in North America and Europe, validating Different Group's strategic direction [17]. Financial Health and Investment - Different Group has a healthy cash flow and has completed three rounds of financing before its IPO, with notable investors including Tiantu Investment and Gao Rong Venture Capital [20][22]. - The company aims to leverage its IPO as a new starting point to enhance its market position and deliver long-term value to investors [18][23].

来源：新尧网综合 BeBeBus母公司不同集团（股票代码06090.HK）于2025年9月15日至9月18日正式公开招股，中信证券、海通国际担任联席保荐人。 此次IPO，不同集团计划全球发售1098.09万股股份，其中988.28万股股份为国际发售股份，109.81万股股份为香港公开发售股份，每股发售股份价 格介于62.01港元至71.20港元。 本次发行中，不同集团共引入三名基石投资者——信庭基金、上海通怡（华泰掉期）和Great Praise分别认购500万美元。 图片来源于网络 不同集团专注于设计并销售育儿产品，于2019年创立了品牌BeBeBus，诞生短短几年，便完成从"新品牌"到"行业头部"的跨越，备受市场关注。 据弗若斯特沙利文数据，按2024年的GMV计算，BeBeBus在中国面向中高端消费者的耐用型育儿产品品牌中排名第一。 财务数据显示，不同集团的增长态势显著：2022年至2024年营收，从5.07亿元稳步增至12.49亿元，三年间年复合增长率（CAGR）高达56.9%；毛 利同步从2.42亿元攀升至6.29亿元，年复合增长率（CAGR）进一步提升至61.3%；2022年至2024年，经调整净 ...