Core Insights - The China International Import Expo (CIIE) serves as a platform for redefining business rules, with Hema transitioning from a "global buyer" to a "product manager" in the new retail landscape [1] Group 1: Strategic Partnerships - Hema has established strategic partnerships with top brands, including a collaboration with Spanish olive oil brand, Baron, for targeted product development [1] - A significant partnership with New Zealand's Silver Fern Farms was formed, involving an 80 million yuan order for premium beef and lamb, alongside the establishment of a direct sourcing base in New Zealand [1][2] - The collaboration with Silver Fern Farms signifies a shift in the market dynamics of imported fresh meat, moving from a seller's market to a more balanced partnership [2] Group 2: Product Development and Customization - Hema's new self-owned brand, Bello Vitahouse, debuted at the CIIE, offering a range of imported products including olive oil, gelato, pasta, and chocolates [4][5] - The brand aims to cater to Chinese consumer preferences, with products being adjusted for lower sugar content and higher temperature cooking suitability [5][6] - The introduction of a high smoke point olive oil, developed in response to local cooking habits, exemplifies Hema's commitment to product customization [2] Group 3: Supply Chain Efficiency - Hema has improved the supply chain for imported king crab, reducing the time from catch to store by approximately 20 days through multiple entry ports in China [3] - The company is actively involved in restructuring the global supply chain, enhancing the efficiency of product distribution and processing [2][3] Group 4: Market Insights - Hema's approach emphasizes understanding local consumer needs, aiming to create high-quality, cost-effective imported products tailored to the Chinese market [6] - The success of new products, such as gelato ice cream, which saw over 100% month-on-month sales growth, reflects the effectiveness of Hema's market strategy [5]