Investment Rating - The industry investment rating is "Overweight" [1] Core Insights - The global smart vacuum cleaner market is expected to see significant growth, with a projected shipment of 20.6 million units in 2024, representing a year-on-year increase of 11.2%. The total sales revenue is anticipated to reach $9.31 billion, up 19.7% year-on-year [5] - Chinese brands are solidifying their dominance in the global vacuum cleaner market, with the top five brands all being Chinese. Roborock leads with a market share of 21.7% in the first three quarters of 2025 [4][6] - iRobot, a pioneer in the vacuum cleaner industry, has filed for bankruptcy and will be acquired by Shikawa Robotics, marking a new phase in the industry. This acquisition may lead to a redistribution of market shares, focusing competition among Chinese brands [4][10] Summary by Sections Market Overview - The global smart vacuum cleaner market is projected to ship 17.424 million units in the first three quarters of 2025, reflecting an 18.7% year-on-year growth [4] - The average price of vacuum cleaners is expected to rise by 7.6% to $452 in 2024 due to technological upgrades [5] Competitive Landscape - The top five brands in global shipments are all Chinese, with Roborock and Ecovacs leading the market. Roborock achieved a shipment of 3.788 million units in the first three quarters of 2025 [6] - During major sales events like Black Friday, Roborock captured 40% of the market share in North America and 42% in Europe [6] Technological Innovations - The 2025 CES showcased significant innovations in vacuum cleaner technology, including models with advanced robotic arms capable of picking up objects, expanding their functionality beyond just cleaning [4][16] - Upcoming CES 2026 is expected to feature AI-powered vacuum cleaners with enhanced obstacle recognition and liquid detection capabilities, indicating a trend towards smarter home cleaning solutions [19] Investment Recommendations - The report suggests focusing on domestic vacuum cleaner companies such as Ecovacs and Roborock, which are well-positioned to capitalize on the growing market and technological advancements [4]