Core Insights - BW2025, a major event for the "ACG" (Anime, Comic, Game) community, is taking place from July 11 to July 13, 2025, at the Shanghai National Exhibition and Convention Center, attracting significant attention from fans and exhibitors alike [2][3] Event Overview - The BW2025 exhibition covers an area of 130,000 square meters, a 30% increase from the previous year, with ticket sales and attendance expected to rise by 30%, reaching an estimated 300,000 visitors [3] - The number of exhibitors has doubled to over 700, with nearly 900,000 people registering for tickets, which sold out rapidly [3] Gaming Industry Participation - Major gaming companies are showcasing their titles, including popular games like "Call of Duty Mobile" and "Rainbow Six," alongside new domestic games [4][5] - The game "Love and Deep Space" has a dedicated exhibition area and is expected to generate significant revenue, with over $229 million (approximately 1.65 billion RMB) in the first half of 2025, marking a nearly 50% year-on-year increase [4] Economic Impact - The event is driving significant economic activity in Shanghai, with a 35% increase in cultural tourism bookings during the event week and a 36% rise in train ticket searches [6] - Hotel prices near the exhibition center have surged, with some hotels experiencing price increases of over 200% compared to other weekends [8] Cultural Trends - The event reflects a growing trend in the "ACG" sector, with increasing participation from international developers and a focus on engaging younger audiences [9] - The event is part of a broader cultural movement in Shanghai, contributing to the city's summer consumption season and attracting visitors from various cities [6][9]