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养OC:追星已过时,二次元观众正在自创角色
3 6 Ke· 2025-10-10 00:03
可以说,OC是二次元年轻人心中的小宇宙,它既继承了追剧追星的情感价值,也开辟了创作自由的新世界。与此同时,围绕OC文化,也衍生出了一条包 含创作设定、视觉呈现、内容拓展等等在内的产业链,为创作者们提供了一个变现渠道。 "我养了个OC。" OC是Original Character原创角色的简称,这个概念很早之前便已出现,随着互联网的发展,OC逐渐形成了圈层文化,诞生了各种规则及圈内 术语,养OC指的便是创造及培育一个属于自己的原创角色。 在小红书、微博等社交平台,许多人乐此不疲地分享着自己的养OC经历,养OC正在成为年轻人群体里面的一种时尚单品。 在年轻人的娱乐生活中,追剧和追星已经成为常态,他们通过荧幕上的角色和舞台上的偶像获得情感共鸣、幻想与慰藉,养OC则可以看作是这一行为在 二次元世界里的延伸——只是这一次,角色完全属于自己,情感寄托也更纯粹、更自由。 怎么养OC? 在OC圈里,不乏各种教程指点如何创造和完善自己的OC,有给刚入圈萌新的基础版,当然也有各种更复杂细致的升级版,满足创作者们更深层的需求。 一个OC的诞生,往往从名字和设定开始。创作者为OC构想种族、外貌、性格、口头禅、生日等种种细节,为OC ...
13.26万亿!国庆假期支付暴涨 中外游客双向奔赴
"为了这个长假可以好好消费旅游,我整个9月都在攒钱。"去济南旅行的大学生乔同学表示。 为期8天的国庆中秋假期刚刚落下帷幕。经文化和旅游部数据中心测算,国庆中秋假日8天,全国国内出 游8.88亿人次,较2024年国庆节假日7天增加1.23亿人次;国内出游总花费8090.06亿元,较2024年国庆 节假日7天增加1081.89亿元。 中国人民银行10月9日发布的数据显示,2025年国庆中秋假期,银联、网联共处理支付交易415.52亿 笔,较去年国庆节假期增加95.23亿笔;处理支付交易金额13.26万亿元,较去年国庆节假期增加1.86万 亿元。 21世纪经济报道记者了解到这一超长假期中的两大消费趋势。一是跨境游火爆,跨境支付规模显著增 长;二是演唱会、音乐节、漫展等新兴消费场景激发消费新活力。 中外游客"双向奔赴" 这个假期,对中国游客来说是8天的超长假期,跨境游、长线游、深度游火热;对于外国友人来说,也 是感受中秋节传统文化的好时机。 在中外游客的"双向奔赴"下,跨境支付数据快速增长。 作为国际化大都市,上海市商务委透露, 据消费市场大数据实验室数据,节日期间,全市线上线下消 费支付金额796亿元,同比增长3. ...
13.26万亿!国庆假期支付暴涨,中外游客双向奔赴
10 月 3 日晚间的上海外滩 摄影:实习生王罕 21世纪经济报道记者李览青、实习生王罕 上海报道 "为了这个长假可以好好消费旅游,我整个9月都在攒钱。"去济南旅行的大学生乔同学表示。 为期8天的国庆中秋假期刚刚落下帷幕。经文化和旅游部数据中心测算,国庆中秋假日8天,全国国内出游8.88亿人次,较2024年 国庆节假日7天增加1.23亿人次;国内出游总花费8090.06亿元,较2024年国庆节假日7天增加1081.89亿元。 中国人民银行10月9日发布的数据显示,2025年国庆中秋假期,银联、网联共处理支付交易415.52亿笔,较去年国庆节假期增加 95.23亿笔;处理支付交易金额13.26万亿元,较去年国庆节假期增加1.86万亿元。 21世纪经济报道记者了解到这一超长假期中的两大消费趋势。一是跨境游火爆,跨境支付规模显著增长;二是演唱会、音乐 节、漫展等新兴消费场景激发消费新活力。 中外游客"双向奔赴" 这个假期,对中国游客来说是8天的超长假期,跨境游、长线游、深度游火热;对于外国友人来说,也是感受中秋节传统文化的 好时机。 在中外游客的"双向奔赴"下,跨境支付数据快速增长。 作为国际化大都市,上海市商务委 ...
中秋国庆假期全国漫展超400场、手办炒到8000元,“二次元”究竟有何魔力?
Xin Lang Cai Jing· 2025-10-05 07:45
Core Insights - The article highlights the growing popularity of comic conventions in China, particularly during the Mid-Autumn Festival and National Day holidays, with at least 413 events scheduled nationwide [5][6]. Group 1: Event Statistics - During the holiday period, major comic conventions attract tens of thousands of visitors, with events like Wonder Festival (WF) 2025 in Shanghai expected to draw 100,000 attendees [3]. - WF 2025 has seen a 33% increase in corporate exhibitors and an 11% increase in individual creators compared to the previous year, with ticket sales showing a 20% year-on-year growth [3]. - Comicup 2025 Shanghai Plus (CPSP) also experienced rapid ticket sales, with hotel bookings near the venue increasing by 524% [4]. Group 2: Visitor Demographics and Spending - The demographic of convention attendees is primarily young, with a significant portion being under 24 years old, indicating a strong interest in the "二次元" (2D) culture [8][10]. - The average spending per visitor at events like the Firefly Comic and Game Carnival was 663 yuan, with 18% of attendees spending over 1,000 yuan [6]. Group 3: Industry Growth and Market Potential - The number of "二次元" users in China is projected to reach 503 million by 2024, with the market size expected to grow to 597.7 billion yuan [9]. - The emotional engagement and community aspects of "二次元" culture provide a unique opportunity for businesses to differentiate themselves in a competitive market [10]. Group 4: Revenue Streams and Business Models - Revenue for comic conventions primarily comes from ticket sales and brand sponsorships, with costs including venue, security, and promotional activities [9]. - Smaller companies in the convention space often struggle to achieve profitability solely through event hosting and may need to diversify their business models [9].
多个品牌确认“一口价”黄金饰品将涨价!不少人赶在调价前下单
Huan Qiu Wang· 2025-09-28 23:32
Core Viewpoint - The gold market is gaining attention as the National Day holiday approaches, with various brands adjusting their gold jewelry prices, indicating a potential upward trend in gold prices [1][2][3]. Price Adjustments - Major brands such as Chow Tai Fook, Chow Sang Sang, and Luk Fook Jewelry have set their gold prices at 1108 CNY per gram, while other brands like Lao Feng Xiang and Lao Miao are priced at 1100 CNY per gram [1][2]. - Chow Tai Fook confirmed that its "fixed price" gold products will see price increases starting in October, with specific adjustments to be announced later [2][3]. - Recent reports indicate that some brands have already begun or are about to increase their product prices, with potential increases of 30%-40% for popular items [3]. Emerging Trends - A new product called "Pain Gold," which resonates with younger consumers, has gained popularity, priced at 2800 CNY per gram, significantly higher than standard gold jewelry prices [4]. - The collaboration between traditional brands and popular culture, such as Chow Tai Fook's partnership with the game "Black Myth: Wukong," has resulted in substantial sales, exceeding 1.5 billion CNY [4]. Market Dynamics - The "谷子" (Guzi) economy, which includes merchandise from comics, games, and animations, is projected to reach a market size of 168.9 billion CNY in 2024, growing over 40% from 2023 [5]. - Gold's intrinsic value provides a more stable investment compared to other merchandise in the "谷子" category, even as trends fluctuate [5]. Price Influences - Multiple factors are contributing to the sustained high gold prices, including anticipated interest rate cuts by the Federal Reserve and geopolitical risks [6][7]. - Historical data suggests that gold prices tend to rise following interest rate cuts, with an average increase of 6% within 60 days [6]. - The long-term outlook for gold remains positive due to the restructuring of the global monetary credit system and the weakening of the dollar's reserve status [7].
“扩列”年轻人,品牌混圈二次元
3 6 Ke· 2025-09-22 09:18
Core Insights - The transformation of "ACG" culture from a niche interest to a mainstream cultural force reflects the changing dynamics of youth culture and consumer behavior [2][4][14] - The rise of ACG culture is characterized by active cultural co-creation, social interaction, and tangible expressions of fandom in everyday life [15][16][18] Group 1: Cultural Evolution - ACG culture has evolved from a subculture to a significant cultural force, breaking down barriers and becoming more visible in everyday life [4][5] - The presence of ACG elements in commercial spaces, such as shopping malls, indicates its growing acceptance and integration into mainstream culture [5][7] - Online platforms are increasingly recognizing the potential of ACG culture, with major social media sites reporting significant user engagement and growth in ACG-related content [8][9] Group 2: Commercial Opportunities - Brands are actively seeking to engage with the ACG community through IP collaborations and immersive experiences, recognizing the loyalty and size of the young consumer base [22][24] - Successful brand collaborations, such as those between Luckin Coffee and popular ACG titles, demonstrate the importance of cultural understanding and respect in marketing strategies [22][24] - The trend of brands participating in ACG events and exhibitions highlights a shift towards more genuine and interactive marketing approaches [25][27] Group 3: Community Engagement - The ACG community exhibits strong social bonds, with fans engaging in various activities such as cosplay, fan art creation, and community events [15][16] - The phenomenon of "痛文化" (pain culture) illustrates how fans express their love for ACG through personalized items and public displays of fandom [18][19] - The integration of ACG elements into urban culture, such as themed public spaces and events, reflects a broader cultural shift towards embracing youth interests [19][21]
我的二次元情史:玛奇玛小姐死了,我为她守了五年寡
Hu Xiu· 2025-09-22 07:59
Group 1 - The article reflects on the emotional impact of fictional characters, particularly focusing on the character Makima from "Chainsaw Man," and how her death affected the author's engagement with the series [3][5][21] - It discusses the evolution of character appreciation in anime and manga, emphasizing the importance of well-developed female characters and their influence on the narrative [10][12][15] - The author compares various female characters from different series, highlighting their strengths and weaknesses, and how these characters resonate with the audience [17][18] Group 2 - The article mentions the anticipation for the upcoming "Chainsaw Man" movie, indicating changes in the production team that may lead to a better adaptation of the source material [21] - It reflects on the broader trends in character development within the anime and manga industry, noting the shift towards more complex and relatable female characters [10][12] - The author expresses a desire for more engaging storylines and character arcs in future adaptations, particularly in relation to the character dynamics established in previous works [18][21]
“痛金”让年轻人“上头” 黄金消费刮起“二次元风”
Xiao Fei Ri Bao Wang· 2025-09-21 07:12
Core Viewpoint - The rise of "pain gold" products, which are gold jewelry items linked to popular IPs from the two-dimensional culture, is gaining popularity among young consumers, despite a general decline in gold jewelry consumption [1][2][3] Group 1: Market Trends - "Pain gold" products are becoming standard offerings in gold jewelry stores, featuring various IP-themed items prominently displayed to attract consumers [1] - The pricing strategy for "pain gold" differs from traditional gold jewelry, often adopting a fixed price model, with prices significantly higher than regular gold items, sometimes reaching 2 to 3 times the normal gold price [2] - Despite a 26% year-on-year decline in overall gold jewelry consumption, "pain gold" has seen strong sales, with notable collaborations generating substantial revenue, such as over 1.5 billion yuan for the "Black Myth: Wukong" series [2][3] Group 2: Consumer Behavior - Young consumers are shifting their focus from the investment value of jewelry to emotional value, seeking unique and trendy items that can be showcased on social media [3] - The primary demographic for "pain gold" consists of Generation Z consumers who are drawn to personalized products and are willing to spend on their favorite IPs [3]
二次元“氪金”天花板,谁在为2600元一克的“痛金”买单?
Jing Ji Guan Cha Wang· 2025-09-20 04:53
Core Insights - The rise of "pain gold" (痛金), a type of gold jewelry infused with anime and IP culture, reflects a shift in consumer preferences towards emotional and personalized products, particularly among younger demographics [3][9][17] - The demand for "pain gold" is driven by the growing popularity of the two-dimensional (二次元) culture in China, with the market for related products projected to reach 597.7 billion yuan by 2024 [3][9] - Despite the soaring gold prices, traditional gold jewelry brands are struggling, while "pain gold" has emerged as a successful niche, bridging the gap between emotional value and investment [4][15][17] Demand Side - The consumer base for "pain gold" is primarily aged 18 to 35, characterized by a strong interest in two-dimensional culture and higher disposable income [9][17] - Emotional consumption is on the rise, with consumers increasingly seeking products that provide psychological comfort and self-identity, rather than just practical utility [9][15] - The popularity of "pain gold" has led to a surge in social media sharing among consumers, creating a community around these products [6][8] Supply Side - The gold jewelry market has seen a significant price increase, with domestic gold prices rising from approximately 850 yuan per gram at the beginning of the year to nearly 1100 yuan per gram [3][4] - While upstream gold mining companies have benefited from rising prices, downstream traditional gold brands are facing severe challenges, with some reporting revenue declines of over 40% [4][13] - Brands are increasingly focusing on innovative designs and cultural themes to attract younger consumers, as traditional gold products struggle to resonate with this demographic [15][17] Market Trends - The "pain gold" market is not a fleeting trend; it is expected to grow as brands explore higher cultural value and innovative business models [17] - Collaborations between gold brands and popular IPs have proven successful, with products selling out quickly and generating significant revenue [16][17] - The market for smaller, more affordable gold products is emerging as a response to changing consumer preferences, with brands introducing items that blend cultural significance with investment potential [16][17]
每克高达2800元,却被年轻人喜爱?老字号们坐不住了……
Huan Qiu Wang· 2025-09-18 03:29
Group 1 - International gold prices have reached new highs, leading to the rise of "pain gold," a product that resonates with young consumers, priced at 2800 yuan per gram, significantly higher than regular jewelry gold [1] - Major traditional brands like Chow Tai Fook, Chao Hong Ji, Lao Miao, and Lao Feng Xiang are entering the "pain gold" market, with Chow Tai Fook's collaboration with the game "Black Myth: Wukong" generating over 150 million yuan in retail sales [1][2] - The World Gold Council reported a 14% year-on-year decline in global gold jewelry demand, nearing 2020's low levels, yet "pain gold" is thriving due to its emotional value appealing to young consumers [2] Group 2 - "Pain gold" is seen as a valuable collectible, with the "谷子" (derivative products) market in China projected to reach 168.9 billion yuan in 2024, growing over 40% from 2023, highlighting gold's advantage in value retention compared to other collectibles [2] - The trend of "pain gold" aligns with young consumers' preferences for low-weight, high-design, and high-value jewelry, potentially becoming a new growth point for gold jewelry brands [3] - Concerns about pricing premiums have emerged, with some collaborative products priced 2 to 3 times that of regular gold, leading to accusations of exploitation in the market [4]