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40% Steam游戏收入不到100美元,游戏行业回暖背后的“幸存者偏差”
第一财经· 2025-10-24 15:48
Core Insights - The gaming industry has seen record revenue and user growth in the first half of 2025, but this recovery is primarily driven by leading companies, indicating a shift away from high-speed growth and increasing pressure on mid-tier firms [2][8] - The latest Q3 data shows a decline in actual sales revenue for the Chinese gaming market, approximately 880 billion yuan, a year-on-year decrease of about 4% [2][3] - The overseas market for self-developed games also faced a decline, with actual sales revenue around 5 billion USD, down over 3% year-on-year [2][3] Industry Trends - The decline in revenue is attributed to the waning popularity of high-grossing products like "Black Myth: Wukong" and "Dungeon & Fighter: Origin" [3] - The gaming landscape is increasingly characterized by a "Matthew Effect," where a small percentage of games generate the majority of revenue, making it difficult for new players and small studios to survive [5][6] - Approximately 40% of new games released on the Steam platform have earned less than 100 USD, with around 60% earning less than 1,000 USD, indicating a significant challenge for new entrants [3][5] Market Dynamics - The top 10 mobile games in Q3 2025 were dominated by Tencent, which had seven titles, highlighting the concentration of revenue among a few major players [7][8] - The gaming industry is experiencing a bifurcation, where companies must either invest heavily in high-quality products or focus on niche markets to survive [8] - Industry experts suggest that the gaming sector is not returning to a boom cycle but rather stabilizing after a period of rapid growth, with ongoing opportunities for successful content creation [8]
《恋与深空》“盗号售号风波”一周 叠纸游戏信任危机解除了吗?
Mei Ri Jing Ji Xin Wen· 2025-10-23 18:20
叠纸游戏旗下火爆一时的游戏《恋与深空》"盗号售号风波"已持续一周,仍未完全平息。 10月21日,《每日经济新闻》记者在小红书平台搜索"恋与深空账号被盗"关键词进行核实,发现过去一 周内,有多位玩家发布"账号被盗"相关内容,且在相关评论区中,也有多名玩家留言讲述自身遇到的类 似情况。与此同时,有玩家晒出自己收到的短信,提醒游戏账号被盗并在电商平台上售卖。 记者在某电商平台搜索"恋与深空初始号",发现确实有多个账号正在售卖,价格范围在几元至几百元不 等。记者询问其中一家店铺账号来源时,对方表示"你问的太多了",而后便拒绝回复。 事实上,对游戏玩家而言,账号并非简单的数字载体,而是承载着其情感投入的核心资产。 记者发现,《恋与深空》玩家的不满集中于游戏登录机制。据悉,游戏厂商通常会部署异常登录检测、 设备绑定等防护机制,而多数受害者表示被盗时未收到任何安全提醒。 令玩家不安的还有盗号产业链的肆无忌惮。根据玩家反馈,有涉事电商店铺在被大量投诉下架相关账号 后,短期内便以相似商品描述重新开张,形成"投诉-下架-换名-重开"的恶性循环。这种应对缺位导致焦 虑情绪蔓延,不少未被盗号的玩家也开始频繁修改密码、解绑关联手机,甚 ...
《恋与深空》“盗号售号风波”一周,叠纸游戏“信任危机”解除了吗?
Mei Ri Jing Ji Xin Wen· 2025-10-22 08:31
Core Viewpoint - The ongoing account theft and resale issue surrounding the game "Love and Deep Space" by Paper Games has raised significant concerns among players regarding account security and the company's response to the crisis [1][6][9] Group 1: Incident Overview - The account theft issue has persisted for over a week, with multiple players reporting similar experiences on social media platforms [1][5] - Players have discovered accounts for sale on e-commerce platforms, with prices ranging from a few yuan to several hundred yuan [1] - Paper Games has stated that they conducted a thorough investigation and found no security breaches, but players remain skeptical of the company's assurances [1][5] Group 2: Player Sentiment - Players view their game accounts as emotional assets, containing not just monetary value but also personal investment and memories [6][7] - Many players have expressed dissatisfaction with the game's login security measures, calling for improvements such as facial recognition and mandatory verification for new device logins [5][7] - The emotional connection players have with their accounts has been severely impacted, leading to fears of losing their investments and experiences [6][9] Group 3: Industry Context - The game "Love and Deep Space" has seen significant commercial success, with projected global revenue reaching $650 million by June 2025, and a 660% year-over-year growth anticipated in 2024 [8][9] - Despite this success, the company faces challenges in balancing monetization strategies with user experience, as players criticize the aggressive monetization tactics [9][11] - The ongoing security issues and player dissatisfaction could lead to a potential loss of user trust and loyalty, which are critical for the long-term success of emotional games [9][11] Group 4: Recommendations for Improvement - Experts suggest that Paper Games should implement substantial compensation measures for affected players to restore trust and satisfaction [11] - The company needs to enhance its security systems and optimize game content to avoid excessive monetization pressure on players [11] - Building a system that balances emotional engagement with security is essential for improving player experience and maintaining loyalty [11]
《恋与深空》玩家打上热搜,乙游社区的扭曲与失控
3 6 Ke· 2025-10-17 08:03
Core Viewpoint - The article discusses the escalating conflicts among different player factions within the otome game community, particularly focusing on the game "恋与深空" (Love and Deep Space), highlighting how these disputes have become a norm in the industry and reflect a shift in player mentality from gaming for emotional connection to a more fan-like obsession with characters [1][3][10]. Group 1: Player Conflicts - Recent conflicts erupted between "哥推" (Ge Push) and "彻推" (Che Push) players due to a controversial promotional event, leading to widespread online disputes and personal attacks [1][4]. - Prior to this, other factions like "星推" (Xing Push) and "鱼推" (Yu Push) had already engaged in similar conflicts, indicating a pattern of ongoing disputes within the community [3][4]. - The frequency of these conflicts has become so common that they are now seen as a regular occurrence in the otome game market, with players often engaging in verbal battles online [3][4]. Group 2: Community Dynamics - The otome game community is described as being in a state of chaos, with players expressing their frustrations about the constant fighting overshadowing the enjoyment of the games [4][9]. - New players, like 小琳 (Xiao Lin), report feeling overwhelmed by the negativity in the community, which detracts from their gaming experience and leads to thoughts of disengagement [9][10]. - The article suggests that the community's focus has shifted from enjoying the games to engaging in conflicts, mirroring behaviors seen in fan culture [5][7]. Group 3: Psychological Shift - The article notes a significant psychological shift among players, where the distinction between "players" and "fans" has blurred, leading to more emotional and aggressive behaviors from the latter group [7][10]. - The evolution of character design and narrative focus in games like "恋与深空" has contributed to this shift, as players increasingly view male characters as idols rather than just game figures [7][12]. - This change has resulted in players losing their sense of self and emotional independence, as they become more invested in the characters and their narratives, leading to a toxic community environment [12][13]. Group 4: Industry Implications - The article argues that the otome game genre has strayed from its original purpose of providing emotional support and connection for female players, instead emphasizing romantic relationships at the expense of self-identity [10][12]. - The success of games like "恋与深空" has attracted a new audience, but this demographic is more susceptible to the collective emotions of the community, further exacerbating conflicts [7][10]. - The article raises concerns about whether the otome game industry can return to its roots of fostering self-love and emotional fulfillment for players, given the current state of community dynamics [12][13].
叠纸回应恋与深空账号安全问题:未存在泄露情况
Xin Lang Ke Ji· 2025-10-14 09:42
Core Viewpoint - The game "Love and Deep Space" has faced issues with account theft, prompting the company to assure players of their account security and to take measures against illegal activities [1] Company Response - The company, Diezhi, emphasized its commitment to account security and player experience, stating that a thorough investigation was conducted and that there is no evidence of a data leak [1] - Diezhi encouraged players to report any issues and provided guidance on enhancing personal account security, such as avoiding account trading and using unique passwords across platforms [1] Actions Taken - The company has reported the existence of shops selling game accounts on certain platforms to relevant authorities for further action [1] - Ongoing efforts are being made to secure evidence and follow up on the situation, with an invitation for players to provide new leads through official customer service [1]
太火爆!万达电影“崩了”,最新致歉→
证券时报· 2025-10-02 10:55
Core Viewpoint - Wanda Film issued an apology for system failures during a joint promotional event with the game "Love and Deep Space," which led to significant user access issues due to unexpected traffic [1][4]. Group 1: Event Details - The joint event with "Love and Deep Space" launched at noon on the same day, but users reported being unable to log in or make purchases starting from 11:57, with issues persisting for over an hour [4]. - Despite attempts to enhance server capacity, the sudden surge in traffic exceeded expectations, causing loading delays and errors in the Wanda Film app and mini-program [1][4]. Group 2: Game and User Demographics - "Love and Deep Space" is a 3D interactive romance game developed by Paper Games, set to publicly launch on January 18, 2024, targeting primarily female users [7]. - The game aims to enhance player immersion and interaction through detailed character customization based on emotions and expressions [7]. Group 3: Previous Collaborations and Strategies - Wanda Film has a history of similar collaborative events, as indicated in their semi-annual report, which highlights efforts to expand cinema consumption models and engage with various IPs, including anime and games [7][8]. - Previous successful collaborations include events with "Identity V" and "Night of Light," which attracted significant player engagement and contributed to revenue growth during off-peak periods [7][8]. Group 4: Financial Performance - In the first half of the year, Wanda Film reported a revenue of 6.689 billion yuan, a year-on-year increase of 7.57%, and a net profit of 536 million yuan, reflecting a substantial growth of 372.55% [8].
2025东京电玩展新变量:近110家中国厂商集中亮相 国产游戏日本市场逆风破局
Mei Ri Jing Ji Xin Wen· 2025-09-29 14:52
Core Insights - The 2025 Tokyo Game Show (TGS) concluded with record attendance and participation, highlighting the growing influence of Chinese game developers in the Japanese market [1][3][5] Group 1: Event Overview - TGS 2025 featured a record 1,136 exhibitors and 4,157 booths, with attendance exceeding 260,000, showcasing a vibrant atmosphere [1][2] - The event emphasized content over form, with many new product launches and gameplay experiences available for attendees [2] Group 2: Chinese Game Developers' Impact - Chinese game companies had a significant presence, with nearly 110 exhibitors, including major players like Tencent and NetEase, marking an unprecedented scale [1][3] - Games like "Whiteout Survival" and "Kingshot" from Century Games gained notable attention, with extensive promotional efforts and local collaborations enhancing their visibility [3][11] Group 3: Market Dynamics - The Japanese gaming market, while smaller than the US and China, remains highly lucrative, with a projected mobile market revenue of $11 billion in 2025, making it the second-largest globally [6] - Chinese games are increasingly accepted in Japan, with local players showing high interest in titles like "Whiteout Survival," which has consistently ranked in the top charts [5][11] Group 4: Strategic Approaches - Chinese developers are adopting long-term strategies and localized approaches to penetrate the Japanese market, focusing on user engagement and differentiated products [10][11] - The success of titles like "Whiteout Survival" and "Kingshot" illustrates the effectiveness of these strategies, as they have achieved significant rankings in Japan's competitive market [11] Group 5: Recognition and Acceptance - The recognition of Chinese games in Japan is growing, as evidenced by titles like NetEase's "Infinite" featuring on the cover of a prominent Japanese gaming magazine [12] - The narrative around Chinese games is shifting from "made in China" to a focus on quality and innovation, reflecting a broader acceptance in the Japanese gaming community [12]
中国游戏闪耀东京电玩展“C位”
Jie Fang Ri Bao· 2025-09-27 23:52
Core Insights - The Tokyo Game Show (TGS) is taking place from September 25 to 28, 2023, in Chiba, Tokyo, with expected attendance exceeding 300,000 [2] - Chinese gaming companies are making a significant presence at TGS this year, showcasing a record number of products [2] - Notable titles highlighted include Eagle Horn Network's "Arknights: End of the World," NetEase's "Infinite," "Reverse Water Cold," and Paper Games' "Infinite Warmth" and "Love and Deep Space" [2]
七件事,带你看完2025科隆游戏展
3 6 Ke· 2025-08-25 11:01
Core Insights - The 2025 Cologne International Game Show will take place in Cologne, Germany, from August 20 to 24, and is recognized as Europe's largest and most authoritative interactive entertainment exhibition, focusing on game hardware, software, technology, and related content [1][3] Group 1: Exhibition Overview - The event attracted 1,500 exhibitors from 72 countries and regions, marking an 11% increase from the previous year, setting a historical record for the Cologne International Game Show [4] - The exhibition area reached a record 233,000 square meters, featuring various segments including interactive gaming experiences, cosplay performances, independent games, card games, artist zones, and merchandise sales [9] Group 2: Chinese Participation - Over 50 Chinese exhibitors participated, a 32% increase from last year, showcasing new titles such as Tencent's "Honor of Kings World," "Delta Action," and "Crossfire: Rainbow" [13] - The presence of Chinese games in Europe has significantly increased, with Germany being the largest game market in Europe, housing approximately 37.5 million gamers [17] Group 3: Awards and Recognitions - The mobile game "Love and Deep Space" by Paper Games won the Best Mobile Game award, becoming the first female-oriented game to achieve this honor at the Cologne Game Show [19] - Other notable nominations included "Genshin Impact" and "Tomorrow's Ark" for Best Mobile Game, and "Shadow Blade Zero" for Best Sound Effects [24][26] Group 4: Major Game Releases and Innovations - Tencent's TiMi Studio Group showcased several titles, including "Delta Action," which announced cross-platform support for PC, mobile, and console [26] - The new game "Black Myth: Zhong Kui" was unexpectedly revealed, focusing on a new hero and gameplay, although its release is projected to be three years away [29] Group 5: Japanese Dominance - Japanese companies excelled at the event, with Capcom winning multiple awards for "Resident Evil 9: Requiem," including Best Visual Effects and Best PlayStation Game [42] - Nintendo also received accolades for innovative gameplay with "Donkey Kong: Banana Power" and topped the Switch 2 sales chart with "Mario Kart: World" [46]
政策持续加码、行业景气回升、AI落地加速,游戏板块三重驱动
Mei Ri Jing Ji Xin Wen· 2025-08-25 06:04
Core Insights - The 2025 Cologne Game Show Awards announced that "Love and Deep Space," developed by Paper Games, won the Best Mobile Game award, marking a significant achievement for Chinese game developers [1] - Chinese games have dominated the Best Mobile Game category since its inception in 2023, with titles like "Light: Encounter," "Genshin Impact," and "Love and Deep Space" winning consecutively for three years [1] - "Love and Deep Space" is noted as the first female-oriented game to receive an international award [1] Industry Overview - The total number of global players for "Love and Deep Space" has surpassed 70 million [1] - Other notable nominations include "Genshin Impact," "Arknights: End of the World," and "Shadow Blade Zero," while "Little Bookstore," published by domestic company 2PGames, won the "Most Influential" award [1] - Internationally, "Resident Evil: The Death's Requiem" won four awards, with other games like "Epoch 117: Roman Peace," "Donkey Kong: Banana Power," and "Hollow Knight: Silksong" also receiving accolades [1] Market Dynamics - Zhonghang Securities reported that three driving forces are currently shaping the gaming sector: ongoing policy support, industry recovery, and accelerated AI implementation [1] - In the short term, the normalization of license approvals and the launch of new products during the summer season are expected to support performance [1] - In the medium term, AI technology is anticipated to reshape research and development as well as operations, leading to cost reduction and content upgrades [1] - In the long term, global expansion is expected to continue opening up growth opportunities for the industry [1]