Financial Data and Key Metrics Changes - Total net revenues for Q2 2025 grew by 20% year over year to RMB 7.3 billion, driven by strong performance in core games and advertising businesses [5][23] - Games revenues increased by 60% year over year to RMB 1.6 billion, while advertising revenues rose by 20% year over year to RMB 2.4 billion [5][15] - Gross profit increased by 46% year over year to RMB 2.7 billion, with gross margin expanding to 36.5% from 29.9% in the same period last year [5][24] - GAAP net profit was RMB 218 million and adjusted net profit was RMB 561 million, reflecting a significant turnaround from losses in the prior year [6][25] Business Line Data and Key Metrics Changes - VAS (Value-Added Services) revenues grew by 11% year over year to RMB 2.8 billion, driven by live broadcasting and premium memberships [19] - Monthly paying users increased by 9% year over year to 31 million, indicating a growing willingness to pay for premium content [11] - Advertising business maintained strong growth, with a 20% year-over-year increase, reaching RMB 2.4 billion [15][41] Market Data and Key Metrics Changes - DAUs reached a new high of 109 million, up 7% year over year, while MAUs grew by 8% to 363 million [6][11] - The average daily time spent on the platform rose to 105 minutes, reflecting a focus on high-quality content [7][10] - The number of advertisers increased by over 20% year over year, indicating growing appeal to brands [17][43] Company Strategy and Development Direction - The company aims to sharpen its focus on delivering the best PUGV (Professional User Generated Video) community experience while investing in monetization initiatives for sustainable profitability [8][21] - Bilibili is committed to enhancing its content and community, believing that high-quality content and a supportive environment are essential for attracting and retaining users [9][32] - The company is actively embracing AI to enhance operational efficiency, user experience, and monetization capabilities [21][70] Management's Comments on Operating Environment and Future Outlook - Management highlighted the importance of high-quality content in a saturated video landscape, emphasizing the need for a supportive community [31][32] - The company expects continued growth in user engagement and monetization, driven by evolving content consumption trends and the financial independence of Gen Z users [12][34] - Management expressed confidence in achieving long-term value creation for stakeholders through strategic investments and operational improvements [8][21] Other Important Information - The company repurchased approximately 5.6 million Class Z ordinary shares for a total of HKD 783 million as part of its ongoing share repurchase program [26][27] - Cash and cash equivalents, time deposits, and short-term investments totaled RMB 22.3 billion (USD 3.1 billion) as of June 30, 2025 [26] Q&A Session Summary Question: What are the main drivers of DAU and MAU growth, and what opportunities arise from the Bilibili World success? - Management attributed growth to a focus on high-quality content and a welcoming community environment, noting that the record attendance at Bilibili World reflects the brand's vitality and community power [32][38] Question: What are the drivers behind the advertising business growth, and what trends are expected in the second half? - Management highlighted enhancements in ad infrastructure and efficiency, with expectations for continued growth driven by deeper integration of AI and improved ad delivery [41][48] Question: Can management share insights on the game business and upcoming titles? - Management noted the success of Sanmu's first anniversary and the introduction of new monetization tools, with plans for new game releases and a focus on user retention [56][58] Question: What are the potential areas for cost efficiency and profitability outlook? - Management expects continued improvement in gross profit margins and operating efficiency, aiming for a 10% adjusted operating margin by Q4 2025 [66][67] Question: Can management discuss AI applications on the platform? - Management detailed various AI applications, including content identification and creation tools, which are expected to enhance user engagement and advertising revenue [71][74]

Financial Data and Key Metrics Changes - Total revenues for Q4 reached RMB 7.7 billion, reflecting a year-over-year increase of 22%, while full-year revenues were RMB 26.8 billion, up 19% year-over-year [8][37] - The company achieved its first GAAP net profit in Q4 at RMB 89 million, with adjusted net profit reaching RMB 452 million [9][41] - Gross profit margin improved to 36.1% in Q4, up from 26.1% in the same period last year, contributing to a 68% year-over-year growth in gross profit [9][38] Business Line Data and Key Metrics Changes - Advertising revenues increased by 24% year-over-year in Q4 to RMB 2.4 billion, and for the full year, it grew by 28% to RMB 8.2 billion [22][64] - Mobile games revenues surged by 79% year-over-year in Q4 to RMB 1.8 billion, and for the year, it increased by 40% to RMB 5.6 billion [27][38] - VAS revenues grew by 8% in Q4 to RMB 3.1 billion and by 11% for the full year to RMB 11 billion [30][38] Market Data and Key Metrics Changes - Daily Active Users (DAUs) reached 103 million, while Monthly Active Users (MAUs) were 340 million, with users spending an average of 99 minutes daily on the platform [10][18] - The user base represents nearly 70% of China's Gen Z population, with an average age of 25, indicating a strong consumer demographic [10][66] Company Strategy and Development Direction - The company aims to enhance its content, community, and commercialization strategies, focusing on high-quality content as a key driver for user engagement and monetization [13][49] - The integration of AI technology is seen as a significant opportunity to enhance content creation and user engagement, leveraging high-quality data assets [12][58] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the advertising business growth in 2025, expecting to maintain above-industry growth rates [24][74] - The company plans to continue expanding its user base and enhancing brand awareness through strategic partnerships and high-quality content initiatives [102][101] Other Important Information - The company completed a share repurchase program of up to USD 200 million, reflecting confidence in its cash flow generation [42][43] - The partnership with CCTV for the Spring Festival Gala significantly increased DAUs by 20% year-over-year during the event [96][99] Q&A Session Summary Question: What is the overall strategy for 2025 and the role of AI? - Management highlighted the importance of high-quality content and community growth as central to the strategy for 2025, with AI integration expected to enhance user engagement and content creation [46][47] Question: Can you elaborate on the drivers for strong advertisement growth in 2024? - The advertising business saw significant growth due to a high-quality user base and improved ad efficiency, with performance-based ads growing over 40% year-over-year [63][66] Question: What are the expectations for gross and net margins in 2025? - Management expects continued gross margin expansion, targeting a long-term gross margin of 40% to 45% and an operating profit margin of 15% to 20% [76][80] Question: How will the company expand its user base and brand awareness? - The company plans to leverage successful partnerships and high-quality content initiatives to attract new users and enhance brand equity [93][102]