Core Insights - The 12th edition of World Class India by Diageo is expanding to include bartenders from South Asia, reflecting the rapid diversification of India's cocktail culture [1][7] - The role of bartenders in India has evolved significantly, with a focus on ingredient-led menus and disciplined service, matching global standards [3] - World Class India emphasizes education, mentorship, and flavour-led thinking, moving away from spectacle to enhance the quality of bar experiences [5][10] Industry Developments - The bar scene in India is increasingly shaped by neighbourhood cocktail spots and bartender-owned spaces, focusing on flavour clarity and guest experiences [1] - The programme aims to create common standards and global recognition for Indian bartenders, helping them gain visibility and acknowledgment [4][10] - The 2026 edition includes an extensive roadshow across 11 cities, engaging bartenders through hands-on workshops and discussions [8] Company Initiatives - Diageo India is committed to improving the bar culture by providing training and exposure through the World Class programme, which translates competition experiences into higher-quality consumer experiences [10] - The programme is shaped by its alumni, with past winners returning as mentors, fostering a cycle of knowledge and skill development within local bar ecosystems [6] - Diageo India operates one of the largest manufacturing footprints in alcobev in India, with a focus on sustainability and responsible consumption [12]

Core Insights - The Good Craft Co. (TGCC) by Diageo India has received an award for Excellence in Creating a World-Class Platform to Promote Indian Craft Spirits at ProWine Mumbai 2025, marking a significant achievement in its first year [1][2] Company Overview - TGCC was launched in September 2024 to provide a platform for Indian craft spirits, connecting makers with consumers and fostering a vibrant community [3] - The platform has hosted various educational sessions at The Flavour Lab in Bangalore, focusing on sustainability, food circularity, and India's liquid heritage [4] Community Engagement - TGCC has collaborated with independent craft brands and hosted workshops led by experts, enhancing its role as a collaborative space for the Indian craft community [5] - The platform has showcased over 60 live ferments and innovative cocktail techniques, contributing to the exploration of India's diverse craft landscape [5] Future Plans - TGCC plans to open the Good Craft Co. Flavour Market in Ponda, Goa in 2026, which will be one of the largest destinations for Indian craft spirits, featuring a craft distillery, nanobrewery, and immersive experience center [6] - The Flavour Lab will continue to expand its offerings into other craft spaces such as coffee and chocolate, further enriching India's flavour narrative [6] Diageo India Overview - Diageo India is a leading beverage alcohol company with a strong portfolio of premium brands and a significant manufacturing presence across the country [7][8] - The company focuses on sustainability and responsible consumption, contributing to the growth of the alcobev ecosystem in India [8]