BANGALORE, India, Jan. 5, 2026 /PRNewswire/ -- World Class India by Diageo 2026 is back for its 12th edition, expanding its platform to include bartenders from across South Asia for the first time. This regional growth comes at a moment when India’s cocktail culture has diversified rapidly. Alongside established hotel and fine-dining bars, neighbourhood cocktail spots, listening bars, and bartender-owned spaces are shaping a new, experience-driven bar scene. Across formats, the emphasis is on flavour clarit ...

Core Insights - The Good Craft Co. (TGCC) by Diageo India has received an award for Excellence in Creating a World-Class Platform to Promote Indian Craft Spirits at ProWine Mumbai 2025, marking a significant achievement in its first year [1][2] Company Overview - TGCC was launched in September 2024 to provide a platform for Indian craft spirits, connecting makers with consumers and fostering a vibrant community [3] - The platform has hosted various educational sessions at The Flavour Lab in Bangalore, focusing on sustainability, food circularity, and India's liquid heritage [4] Community Engagement - TGCC has collaborated with independent craft brands and hosted workshops led by experts, enhancing its role as a collaborative space for the Indian craft community [5] - The platform has showcased over 60 live ferments and innovative cocktail techniques, contributing to the exploration of India's diverse craft landscape [5] Future Plans - TGCC plans to open the Good Craft Co. Flavour Market in Ponda, Goa in 2026, which will be one of the largest destinations for Indian craft spirits, featuring a craft distillery, nanobrewery, and immersive experience center [6] - The Flavour Lab will continue to expand its offerings into other craft spaces such as coffee and chocolate, further enriching India's flavour narrative [6] Diageo India Overview - Diageo India is a leading beverage alcohol company with a strong portfolio of premium brands and a significant manufacturing presence across the country [7][8] - The company focuses on sustainability and responsible consumption, contributing to the growth of the alcobev ecosystem in India [8]