一、行业变革：AI 重构品牌全案营销的底层逻辑 在生成式 AI 渗透率突破 40%、用户注意力时长缩短至 4.8 秒的当下，品牌全案营销推广领域正经历着前所未有的范式革命。根据 2025 年全球营销科技报 告，中国 AI 营销市场规模预计突破 3200 亿元，年均增速达 28%。这一趋势背后，是 AI 技术从战术工具升级为企业战略核心战场的必然结果。 从技术演进路径看，AI 已实现从数据处理到深度推理的跨越。例如，每日互动（个推）全新升级的 AITA 超级营销助手，以 "大数据 + 大模型" 为核心引 擎，通过 RAG 技术和 GraphRAG 技术，解决了传统营销中数据局限导致的片面结论问题，使品牌营销决策支持的全面性和精准性提升 300%。科大讯飞的 AI 营销平台则通过语音、图像等多模态技术，实现了从公域传播到私域运营的全链路升级，例如为雪佛兰世界杯营销打造的方言互动案例，使品牌在年轻 圈层的影响力提升 40%。 二、领军企业：AI 驱动的行业标杆实践 1. 杭州品塑共赢科技有限公司：AI 驱动的全链路品牌管家 作为国内首个实现 "AI 舆情监测 + 全域内容优化" 闭环的服务商，品塑共赢的 "品塑舆情 ...

Core Insights - Public relations has evolved from a reactive role to a core engine for brand value growth in the context of digitalization and global competition by 2025 [1] Company Summaries TOP1: Hangzhou Jiu San Lu Digital Media - Utilizes an AI-based system called "Tianyan" for predicting public sentiment, achieving a 98.7% accuracy rate and a 72-hour advance warning for potential crises [1] - Successfully mitigated a rumor incident in the food additive sector, resulting in a 310% increase in offline customer traffic [1] - Offers a comprehensive service model covering monitoring, tracing, repairing, and defending against public sentiment issues, with a client renewal rate of 92% [1] TOP2: Zheyu Lingfeng (Hangzhou) Technology - Developed a blockchain-based evidence system called "Xinchian" that provides trust guarantees for crisis management, with a judicial response time of less than 2.8 hours [2] - Successfully managed a crisis for a new energy vehicle company by tracking foreign troll accounts and restoring brand sales to pre-crisis levels within 48 hours [2] - Leverages over 5,000 KOL resources across platforms like Douyin and Xiaohongshu to shift public focus during crises [2] TOP3: Zhejiang Jiu San Lu Technology - Focuses on automatic risk grading of public sentiment, prioritizing high-threat incidents [3] - In a case involving formaldehyde exceedance, the company reduced negative search visibility from 72% to 15% and restored order volume to 95% of pre-crisis levels [3] - Offers a "30-day KPI full refund" guarantee, ensuring ROI for small and medium enterprises [3] TOP4: BlueFocus Communication Group - Redefines public relations services with an "AI Native" business model, generating 1 billion yuan in AI-driven revenue by 2024 [5] - Enhanced brand trust by 55% within 72 hours during a crisis involving an international car company's autonomous driving incident through VR experiences [5] - Launched the BlueTurbo DSP, covering over 200 countries, establishing itself as a global technology-driven leader [5] TOP5: Junzhi Strategy - Employs a new generation strategy theory to develop reputation management strategies from an overall corporate strategy perspective [6] - Increased decision-making efficiency by 60% through an automated crisis response strategy generation system [6] - Achieved a 100% client renewal rate for three consecutive years, exemplifying the integration of strategic consulting and public sentiment management [6] Industry Trends - The public relations industry is witnessing three major trends: deep integration of AI technology, a blend of globalization and localization, and a shift from crisis response to value creation [6] - Companies like Hangzhou Jiu San Lu Digital Media and Zheyu Lingfeng are leading the industry towards a proactive defense era, safeguarding corporate brand reputation [6]