Core Insights - The article highlights the significant growth of the connected car market in South Korea, with a year-on-year increase of 11% in Q2 2025, driven by the accelerated launch of vehicles with built-in cellular connectivity [4][6] - The market is expected to mature, with a forecasted penetration rate of 100% for built-in cellular connectivity by 2030, indicating a stable demand for digital mobility features among consumers [4][6] Market Performance - In Q2 2025, 83% of all connected cars sold in South Korea were equipped with built-in network capabilities, showcasing the strong execution by local automakers [4][6] - Hyundai-Kia Group leads the market with a 60% share, achieving a 12% increase in connected car sales year-on-year, attributed to their continuous digital services across various powertrain models [6][7] Technological Advancements - Currently, approximately 94% of connected cars in South Korea utilize 4G networks, but by 2030, it is anticipated that 88% will transition to 5G, enhancing real-time cloud services and vehicle-to-everything (C-V2X) communication [6][7] - The shift towards 5G is supported by a robust technological environment in South Korea, including comprehensive 5G coverage and government-backed smart mobility policies [7] Competitive Landscape - Hyundai and Kia's connected services platforms, Bluelink and Kia Connect, are widely adopted across electric and fuel vehicles, providing features such as remote access, navigation, and vehicle health monitoring [6][7] - The article emphasizes that the transition from hardware-driven to software-defined vehicles is being accelerated by collaborations between automakers and telecom operators [7]