Core Insights - Tilray Brands, Inc. is preparing for a major sports event on February 8, 2026, by offering exclusive game day experiences at its craft beer tap rooms across the U.S. [1] - The company aims to enhance fan engagement through special promotions, food, and entertainment options during the game [1][15]. Tap Room Promotions - Montauk Brewing Company is offering $10 crowlers and a buy-two-get-one-free deal on 6-packs leading up to the game [3]. - Blue Point Brewing Co will host a promotion where guests can win a 75" smart TV and is offering catering packages that need to be ordered by February 6 [4]. - SweetWater Brewing Co in Atlanta is providing live music and exclusive draft beer specials, along with game-ready to-go deals for $20 [5]. - Terrapin Beer Co will have extended hours and half-priced pints, along with food offerings from a food truck [6]. - Breckenridge Brewing is offering various to-go specials, including wings and beer packages [7][14]. - Atwater Brewery has a Super 60 Deal for $60, which includes pizza, wings, and a growler or 12-pack [11]. - 10 Barrel Brewing is promoting a Touchdown Meal Deal for $50, along with bingo and raffles for in-house guests [12]. - Hop Valley Brewing is offering a Jumbo Pretzel Pack and other to-go specials for fans [13]. Company Overview - Tilray Brands, Inc. is a global lifestyle and consumer packaged goods company with operations in multiple regions, including North America and Europe [15]. - The company focuses on creating memorable experiences through its diverse portfolio of brands, which includes cannabis, beverages, and wellness products [15].

Core Insights - Breckenridge Distillery has launched Casa Breck Tequila, marking its entry into the tequila market, inspired by the traditions of Jalisco and the spirit of the Rockies [1][8] - The new tequila line includes Casa Breck Blanco and Casa Breck Reposado, crafted with hand-harvested blue agave and traditional Mexican techniques [2][8] Product Details - Casa Breck Blanco features flavors of cooked agave, vanilla, honey, and lemongrass, while Casa Breck Reposado offers notes of cooked agave, vanilla, caramel, oak, and black pepper spice [4] - The suggested retail prices are $32.99–$34.99 for Blanco and $37.99–$39.99 for Reposado, with each bottle being 750ml [5] Production and Heritage - The Reposado, Añejo, and Extra Añejo tequilas are aged in Breckenridge Bourbon Whiskey barrels located in Mexico, infusing the tequila with unique character [3] - Casa Breck aims to honor traditional tequila-making while exploring innovative flavors, blending the essence of the Rocky Mountains with the heritage of Jalisco [4][8] Company Background - Breckenridge Distillery, founded in 2008, is known for its award-winning spirits and is recognized as the "World's Highest Distillery" [9][10] - The distillery has received numerous accolades, including multiple awards at the World Whiskies Awards and the San Francisco World Spirits Competition [10]