Core Insights - Tilray Brands, Inc. is preparing for a major sports event on February 8, 2026, by offering exclusive game day experiences at its craft beer tap rooms across the U.S. [1] - The company aims to enhance fan engagement through special promotions, food, and entertainment options during the game [1][15]. Tap Room Promotions - Montauk Brewing Company is offering $10 crowlers and a buy-two-get-one-free deal on 6-packs leading up to the game [3]. - Blue Point Brewing Co will host a promotion where guests can win a 75" smart TV and is offering catering packages that need to be ordered by February 6 [4]. - SweetWater Brewing Co in Atlanta is providing live music and exclusive draft beer specials, along with game-ready to-go deals for $20 [5]. - Terrapin Beer Co will have extended hours and half-priced pints, along with food offerings from a food truck [6]. - Breckenridge Brewing is offering various to-go specials, including wings and beer packages [7][14]. - Atwater Brewery has a Super 60 Deal for $60, which includes pizza, wings, and a growler or 12-pack [11]. - 10 Barrel Brewing is promoting a Touchdown Meal Deal for $50, along with bingo and raffles for in-house guests [12]. - Hop Valley Brewing is offering a Jumbo Pretzel Pack and other to-go specials for fans [13]. Company Overview - Tilray Brands, Inc. is a global lifestyle and consumer packaged goods company with operations in multiple regions, including North America and Europe [15]. - The company focuses on creating memorable experiences through its diverse portfolio of brands, which includes cannabis, beverages, and wellness products [15].

Core Insights - Breckenridge Distillery has launched a new lineup of limited-edition spirits to celebrate its fifth consecutive year as the official partner of the Denver Broncos, including Breckenridge Broncos Honey Whiskey, Broncos Creamsicle Vodka Seltzer, and a special edition camo-labeled Breckenridge Bourbon [1][10] Product Offerings - Breckenridge Broncos Honey Whiskey features Goldswarm honey from West Africa, providing a smooth, golden finish with tasting notes of warm molasses, holiday spice, and toasted oak, priced at $34.99 [4][6] - Camo Breckenridge Bourbon Whiskey is a tribute to the 10th anniversary of the 2015 World Championship, wrapped in camo, showcasing the distillery's flagship bourbon [5] - Broncos Creamsicle Vodka Seltzer combines Breckenridge Vodka with bright citrus and creamy vanilla, available for $13.99 [8][12] - Broncos Single Barrel – Championship Reserve is a high-end expression with only 250 bottles available, crafted from 100% Breckenridge grain, celebrating the 2015 championship season [9] Availability and Marketing - The limited-edition Broncos lineup will be available at Colorado retailers starting September 4, encouraging fans to shop local and stock up before the season kickoff [10] - Bryan Nolt, founder of Breckenridge Distillery, emphasized the collection as a celebration of Colorado and the Broncos' championship legacy [10] Company Background - Breckenridge Distillery, founded in 2008, is known for its award-winning blended bourbon whiskey and is recognized as the "World's Highest Distillery" [13] - The distillery has received numerous accolades, including being a 3x Icons of Whisky and 10x Best American Blended winner at the World Whiskies Awards [14]