Full Year 2025 Revenues of $118.0 Million, Up 38% From Fiscal Year 2024ANDOVER, Mass., Dec. 08, 2025 (GLOBE NEWSWIRE) -- Byrna Technologies Inc. (“Byrna” or the “Company”) (Nasdaq: BYRN), a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, today announced select preliminary financial results for the fiscal fourth quarter ended November 30, 2025. Preliminary Fourth Quarter ResultsBased on preliminary unaudited res ...

Core Viewpoint - Byrna Technologies Inc. is actively participating in several financial conferences in November and December 2025 to engage with investors and promote its innovative less-lethal personal security solutions [1][2]. Group 1: Conference Participation - Byrna is scheduled to attend the Craig-Hallum 16th Annual Alpha Select Conference on November 18, 2025, at the Sheraton New York Times Square Hotel, with a format of one-on-one and small group meetings [1]. - The company will also participate in the ROTH 14th Annual Technology Conference on November 19, 2025, at the Hard Rock Hotel, Times Square, following the same meeting format [2]. - Additionally, Byrna will be part of the Furey Hidden Gems Corporate Access Conference on November 24, 2025, in a virtual format [2]. - The ROTH 14th Annual Deer Valley Event is scheduled for December 10-13, 2025, at Montage Deer Valley, also featuring one-on-one and small group meetings [2]. Group 2: Company Overview - Byrna Technologies Inc. specializes in the development, manufacture, and sale of innovative less-lethal personal security solutions, including products like the Byrna CL, Byrna LE, and Byrna SD [3]. - The company's products are designed as state-of-the-art handheld CO2 powered launchers, providing a less-lethal alternative to firearms for consumers, private security, and law enforcement markets [3]. - Byrna's products can be purchased through the company's e-commerce store [3].

Core Insights - Byrna Technologies Inc. has been recognized as the 10 company in Forbes' America's Most Successful Small-Cap Companies List, highlighting its strong financial performance and strategic positioning in the personal safety market [1][2]. Financial Performance - Byrna reported a 35% year-over-year revenue growth in its fiscal third quarter, driven by expanding product adoption and new distribution partnerships [3]. Market Positioning - The company is well-positioned to extend its leadership in the personal safety industry, supported by growing consumer awareness, a robust innovation pipeline, and an expanding total addressable market [3]. Product Offerings - Byrna specializes in the development, manufacture, and sale of innovative less-lethal personal security solutions, including the Byrna CL, Byrna LE, and Byrna SD devices [4].

Core Insights - Byrna Technologies Inc. is gaining traction in the market for less-lethal personal security solutions, particularly among houses of worship and schools as safety concerns rise nationwide [1][2] Company Overview - Byrna specializes in the development, manufacture, and sale of innovative less-lethal personal security solutions, including the Byrna CL, Byrna LE, and Byrna SD devices [4] - The company aims to provide effective means of defense without resorting to deadly force, emphasizing safety and responsibility [2][3] Market Trends - There is a growing national conversation about balancing preparedness with responsibility, leading institutions to seek alternatives to lethal force [2] - Byrna's less-lethal launchers utilize kinetic and pepper projectiles to incapacitate threats, offering a middle ground between passive security measures and firearms [3] Partnerships and Training - Byrna collaborates with leading security training organizations, such as Krisis, Inc. and USCCA, to develop responsible safety programs [3] - The company trains hundreds of church security teams annually, focusing on situational awareness, de-escalation, and less-lethal response tactics [3] Adoption by Institutions - Byrna is currently partnering with various educational institutions and houses of worship, including public schools and colleges across Texas and Utah [3][5]

Company Overview - Byrna Technologies Inc. is a leading less-lethal self-defense technology company focused on empowering individuals and security professionals with innovative, non-lethal solutions under its "Live Safe®" mission [3] - The company's product portfolio includes handheld personal security devices, shoulder-fired launchers, proprietary projectiles, self-defense aerosols, and related safety accessories, serving both consumer and professional markets [3] Product and Market Strategy - Byrna's flagship products, such as the Byrna SD, Byrna LE, and Byrna CL, provide safer standoff distances than traditional self-defense tools while offering modularity, ease of use, and higher margins [3] - Strategic acquisitions, including Mission Less Lethal and Fox Labs International, have expanded Byrna's product line, professional market reach, and intellectual property portfolio [4] - The company employs a dual sales strategy that includes e-commerce, dealer networks, and professional training programs, supported by targeted marketing efforts focusing on brand awareness and law enforcement education [4] Competitive Advantage - Byrna's competitive edge is enhanced by patented Pull-Pierce technology, which improves response time and usability in critical scenarios [5] - The company operates in a rapidly growing market with strong societal support for less-lethal solutions, benefiting from an enormous addressable market and improving profitability [5] - Byrna's manufacturing is conducted in high-capacity U.S. and South African facilities, ensuring reliability and scalability through rigorous quality control and in-house projectile production [4]

Core Viewpoint - Byrna Technologies Inc. is experiencing strong momentum heading into the holiday fourth quarter, driven by an expanding retail presence and a significant increase in web traffic, leading to a projected revenue increase for the fiscal third quarter of 2025 [1][2]. Financial Performance - Byrna expects total revenue for the fiscal third quarter of 2025 to be $28.2 million, a 35% increase from $20.9 million in the same quarter of 2024 [2]. - The growth was primarily driven by strong dealer and chain store sales, with year-over-year gains in every business segment [2]. - Despite the third quarter typically being a seasonally lighter period for personal security products, Byrna's expanding retail footprint and international growth contributed to the sales increase [2]. Sales Channels - Sales performance by channel for Q3 2025 includes: - Web: $16.3 million, up 8% from $15.1 million in Q3 2024 - Byrna Chain Stores & Dealers: $7.9 million, up 147% from $3.2 million - Law Enforcement / Schools / Private Security: $0.1 million, new segment - Byrna Retail Stores: $0.7 million, up 250% from $0.2 million - International: $3.2 million, up 33% from $2.4 million - Total Sales: $28.2 million, up 35% from $20.9 million [6]. Marketing and E-commerce Growth - Byrna's innovative AI-supported marketing approach has significantly expanded consumer reach, leading to a notable sales spike in late August [3][4]. - Average daily sessions on Byrna.com increased from approximately 36,000 in July to about 52,000 in August, a 45% month-over-month increase [4]. - Average daily sessions on Amazon rose from about 15,000 in July to approximately 23,000 in August [4]. - The online conversion rate improved by 57% during the last ten days of August, reaching 0.9%, which contributed to a 47% increase in sales despite steady session averages [5]. Future Outlook - Byrna anticipates setting a new revenue record in Q4 2025, supported by high web traffic and product availability in over 1,000 chain store locations [6].

Core Insights - Byrna Technologies Inc. has achieved record web traffic with an average of over 50,000 daily sessions during the first 21 days of August, marking a 50% increase from the previous average of approximately 33,400 sessions per day [2][7] - The company's new AI-driven advertising campaign, "We Don't Sell Bananas," has garnered over 66 million views and has proven to be cost-effective, reducing the cost per visitor to $0.53 compared to $0.94 for the previous campaign, resulting in a 43% savings [3][6] - Increased web traffic has translated into a 31% rise in sales on Byrna.com for the first 21 days of August compared to the prior period, with expectations for further sales growth as conversion rates stabilize [7][8] Advertising Strategy - Byrna's proprietary AI-driven advertising process allows for rapid production of high-quality commercials, enabling the company to refresh content quickly and conduct A/B testing at scale [6][9] - The new advertising initiative is part of Byrna's broader brand-building strategy, aimed at enhancing brand visibility and tapping into the growing market for less-lethal personal security solutions [9][10] Market Impact - The significant increase in web traffic and sales indicates a positive market response to Byrna's innovative advertising approach, suggesting potential for sustained growth in customer acquisition and brand awareness [7][8] - The company is positioned to leverage its AI capabilities to adapt marketing strategies effectively, potentially leading to lower customer acquisition costs and broader distribution opportunities [6][8]

Core Insights - Byrna Technologies Inc. reported a record revenue of $28.5 million for Q2 2025, representing a 41% year-over-year growth from $20.3 million in Q2 2024, driven by the launch of the Compact Launcher (CL) and a 106% increase in dealer sales due to a partnership with Sportsman's Warehouse [1][3][9] Financial Performance - Net revenue for Q2 2025 was $28.5 million, up from $20.3 million in Q2 2024, marking a 41% increase [3] - Gross profit increased to $17.6 million, maintaining a gross margin of 62%, compared to $12.6 million in Q2 2024 [4] - Operating expenses rose to $14.2 million from $10.6 million in Q2 2024, primarily due to higher selling expenses and marketing costs [5] - Net income for Q2 2025 was $2.4 million, an increase from $2.1 million in Q2 2024 [5] - Adjusted EBITDA for Q2 2025 was $4.3 million, compared to $2.8 million in Q2 2024 [6] Cash and Inventory Management - Cash, cash equivalents, and marketable securities totaled $13.0 million as of May 31, 2025, down from $25.7 million at November 30, 2024, due to increased inventory ahead of the CL release [7] - Inventory at May 31, 2025, was $32.3 million, up from $20.0 million at November 30, 2024 [7] Operational Highlights - The launch of the Byrna CL in May contributed significantly to revenue growth, with expectations for it to become a larger part of the sales mix [8][14] - Dealer sales increased by 106% in Q2 2025, supported by the partnership with Sportsman's Warehouse, with plans to expand store-within-a-store locations [9][10] - Company-owned retail locations averaged $69,000 in sales during May, with the Scottsdale location performing exceptionally well shortly after opening [11] Marketing and Brand Expansion - The company has diversified its marketing strategy, including the addition of celebrity influencer Tucker Carlson to enhance brand awareness [12] - Integration of AI tools into content production is expected to improve marketing reach and efficiency [12] Production Adjustments - Production has been adjusted to align with current demand following the CL launch, with a steady output of 15,000 units per month [13]