This stock is one of several featured in our latest research. For more small-cap opportunities with asymmetric return potential, read our free article: 10 High-Potential Small-Caps With Market Cap Under $1B. We came across a bullish thesis on Byrna Technologies Inc. on Shareholdersunite Essentials’s Substack by Shareholdersunite. In this article, we will summarize the bulls’ thesis on BYRN. Byrna Technologies Inc.'s share was trading at $22.60 as of October 3rd. BYRN’s trailing and forward P/E were 35.32 ...

Financial Data and Key Metrics Changes - Net revenue for Q3 2025 was $28.2 million, a 35% increase from $20.9 million in Q3 2024, driven by strong chain store and dealer sales [4][5] - Gross profit for Q3 2025 was $16.9 million, or 60% of net revenue, compared to $13 million, or 62% of net revenue for Q3 2024 [4][5] - Net income for Q3 2025 was $2.2 million, up from $1 million in Q3 2024, attributed to increased product sales [5] - Adjusted EBITDA totaled $3.7 million, up from $1.9 million for Q3 2024 [6] - Cash and cash equivalents totaled $9 million at August 31, 2025, down from $25.7 million at November 30, 2024, reflecting seasonal working capital timing [6] Business Line Data and Key Metrics Changes - The Byrna SD launcher accounts for about 50% of sales, while the Byrna Compact Launcher represents around 30% of sales [15] - Operating expenses for Q3 2025 were $14.1 million, compared to $12.2 million for Q3 2024, driven by increased selling expenses and marketing investments [5] Market Data and Key Metrics Changes - The company expanded its retail presence to over 1,000 stores nationwide, contributing to increased brand awareness and sales [11] - Average daily web sessions on Byrna.com increased from 33,000 to over 50,000, with September averaging 58,000 sessions per day [8][9] Company Strategy and Development Direction - The company is focusing on expanding its product offerings beyond less lethal weapons, integrating SOS alert capabilities with its launchers and sprays [17][19] - Plans to introduce a value-oriented 61-caliber launcher in 2026 to target budget-minded consumers [23] - The company aims to enhance its retail model and explore flagship markets for potential new stores [14] Management's Comments on Operating Environment and Future Outlook - Management expects full-year fiscal 2025 revenue growth to be between 35% and 40%, supported by strong sales momentum and holiday shopping [25] - The company anticipates that inventory levels will normalize after the peak season [7] - Management is optimistic about the potential for sustained multi-year growth, leveraging new advertising programs and expanded retail footprint [26] Other Important Information - The company has no current or long-term debt, and accounts receivable increased to $8.9 million, driven by higher dealer sales [6] - Inventory at August 31, 2025, totaled $34.1 million, reflecting strategic builds ahead of the holiday season [7] Q&A Session Summary Question: Thoughts on adding new influencers - The company has expanded its celebrity influencer campaign and is looking to bring on new brand ambassadors to reach a broader demographic [30] Question: Update on the lower price point unit - The next new launcher will be a value-oriented 61-caliber launcher, expected to launch next year, but the basic box configuration has not been as popular as anticipated [32] Question: ByrnaCare adoption status - ByrnaCare adoption is in line with expectations, with plans to enhance website integration for better sales [34] Question: Advertising campaign success and conversion rates - The company is seeing increased web traffic but acknowledges that conversion rates will take time to catch up [40][42] Question: Channel mix expectations for Q4 - Strong dealer and chain store sales are expected to continue, with DTC channels anticipated to be a higher percentage of overall sales [43] Question: Expense leverage in the model - The company expects to maintain expense leverage, although some additional marketing expenses will be incurred in Q4 [45] Question: Update on wholesale expansion - The company is focused on optimizing existing retail partnerships rather than aggressively expanding the number of stores [54][55] Question: Timeline for SOS alert technology - The connected safety platform is expected to be commercially available next year, with phased releases of various products [57]

Financial Data and Key Metrics Changes - Net revenue for Q3 2025 was $28.2 million, a 35% increase from $20.9 million in Q3 2024, driven by strong chain store and dealer sales [4][5] - Gross profit for Q3 2025 was $16.9 million, or 60% of net revenue, compared to $13 million, or 62% of net revenue for Q3 2024 [4][5] - Net income for Q3 2025 was $2.2 million, up from $1 million in Q3 2024, attributed to increased product sales [5] - Adjusted EBITDA totaled $3.7 million, up from $1.9 million in Q3 2024 [6] - Cash and cash equivalents at August 31, 2025, totaled $9 million, down from $25.7 million at November 30, 2024, reflecting seasonal working capital timing [6] Business Line Data and Key Metrics Changes - The sales mix shifted with the Compact Launcher accounting for around 30% of sales, while the SD launcher made up about 50% [15] - The company has seen strong dealer and international sales, contributing to gross margin performance [5][15] Market Data and Key Metrics Changes - The company expanded its retail presence to over 1,000 stores nationwide, including big-box partners and premier dealers [11] - Average daily sessions on Byrna.com increased from 33,000 to over 50,000, with September averaging 58,000 sessions per day [8][10] Company Strategy and Development Direction - The company is focusing on expanding its advertising initiatives and retail presence to drive sales growth [8][23] - Plans to integrate SOS alert technology with Byrna's products to enhance customer safety and create recurring revenue streams [20][21] - The mission statement has been modified to reflect a broader focus on providing safe, reliable, and effective less lethal alternatives to traditional firearms [16] Management's Comments on Operating Environment and Future Outlook - Management expects full-year fiscal 2025 revenue growth to be between 35% and 40%, supported by strong sales momentum and holiday shopping season [23][24] - The company anticipates continued improvement in conversion rates as web traffic increases, although it may take time to return to historical averages [40][41] Other Important Information - The company has no current or long-term debt, and accounts receivable increased significantly due to higher dealer sales [6][7] - Inventory at August 31, 2025, totaled $34.1 million, reflecting strategic builds ahead of the holiday season [7] Q&A Session Summary Question: Thoughts on adding new influencers - The company has expanded its celebrity influencer campaign and is looking to bring on new brand ambassadors to reach a broader customer demographic [28][29] Question: Update on new product launches - The next new launcher will be a 61-caliber launcher expected next year, while the basic box configuration has not been as popular as anticipated [32] Question: ByrnaCare adoption status - ByrnaCare adoption is in line with expectations, with plans to enhance website integration for better customer engagement [34] Question: Advertising campaign success and conversion rates - The company is seeing increased web traffic but is cautious about conversion rates, which typically take time to improve [40][41] Question: Wholesale expansion and retail footprint - The company plans to maintain its current retail footprint while focusing on enhancing existing partnerships and store performance [53][54]

Financial Data and Key Metrics Changes - Net revenue for Q3 2025 was $28.2 million, a 35% increase from $20.9 million in Q3 2024, driven by strong chain store and dealer sales [4][5] - Gross profit for Q3 2025 was $16.9 million, or 60% of net revenue, compared to $13 million, or 62% of net revenue for Q3 2024 [4][5] - Net income for Q3 2025 was $2.2 million, up from $1 million in Q3 2024, attributed to increased product sales [5] - Adjusted EBITDA totaled $3.7 million, up from $1.9 million in Q3 2024 [6] - Cash and cash equivalents at August 31, 2025, totaled $9 million, down from $25.7 million at November 30, 2024, reflecting seasonal working capital timing [6] Business Line Data and Key Metrics Changes - The Byrna SD launcher accounts for about 50% of sales, while the Byrna Compact Launcher represents around 30% of sales [15] - The company has expanded its retail presence to over 1,000 stores nationwide, contributing to increased sales [11] - Company-owned stores achieved an average annualized run rate of $725,000 in September [12] Market Data and Key Metrics Changes - The advertising campaign led to a significant increase in web traffic, with average daily sessions on Byrna.com rising from 33,000 to over 50,000 [8][10] - The company has seen a 70% increase in web traffic sequentially, with expectations for improved conversion rates as customer engagement grows [35][36] Company Strategy and Development Direction - The company is focusing on expanding its product offerings beyond less lethal weapons, integrating SOS alert capabilities and connected safety solutions [17][20] - Plans include launching a value-oriented 61-caliber launcher and a simplified protection device in 2026 to reach budget-minded consumers [23][24] - The company aims to enhance customer engagement and create recurring revenue streams through new technology-driven products [20][26] Management's Comments on Operating Environment and Future Outlook - Management expects full-year fiscal 2025 revenue growth to be between 35% and 40%, supported by strong sales momentum and holiday shopping [25] - The company is confident in its ability to penetrate a large and expanding market, laying the groundwork for sustained multi-year growth [26] Other Important Information - The company has no current or long-term debt, and accounts receivable increased to $8.9 million due to higher dealer sales [6][7] - Inventory at August 31, 2025, totaled $34.1 million, reflecting strategic builds ahead of the holiday season [7] Q&A Session Summary Question: Thoughts on adding new influencers - The company is expanding its celebrity influencer campaign beyond conservative radio hosts and is working on a plan with a new director with experience at Nike [30][31] Question: Update on new product launches - The next new launcher will be a value-oriented 61-caliber launcher, expected next year, while the basic box configuration has not been as popular as anticipated [32] Question: ByrnaCare adoption - ByrnaCare adoption is in line with expectations, with plans to enhance website integration for better customer engagement [33] Question: Advertising campaign success and conversion rates - The company is seeing a climb in conversion rates but acknowledges that it takes time for new web traffic to convert into sales [35][36] Question: Wholesale expansion and retail footprint - The company plans to maintain its current retail footprint while focusing on enhancing existing relationships with partners [49][50]

Core Viewpoint - Byrna Technologies Inc. is experiencing strong momentum heading into the holiday fourth quarter, driven by an expanding retail presence and a significant increase in web traffic, leading to a projected revenue increase for the fiscal third quarter of 2025 [1][2]. Financial Performance - Byrna expects total revenue for the fiscal third quarter of 2025 to be $28.2 million, a 35% increase from $20.9 million in the same quarter of 2024 [2]. - The growth was primarily driven by strong dealer and chain store sales, with year-over-year gains in every business segment [2]. - Despite the third quarter typically being a seasonally lighter period for personal security products, Byrna's expanding retail footprint and international growth contributed to the sales increase [2]. Sales Channels - Sales performance by channel for Q3 2025 includes: - Web: $16.3 million, up 8% from $15.1 million in Q3 2024 - Byrna Chain Stores & Dealers: $7.9 million, up 147% from $3.2 million - Law Enforcement / Schools / Private Security: $0.1 million, new segment - Byrna Retail Stores: $0.7 million, up 250% from $0.2 million - International: $3.2 million, up 33% from $2.4 million - Total Sales: $28.2 million, up 35% from $20.9 million [6]. Marketing and E-commerce Growth - Byrna's innovative AI-supported marketing approach has significantly expanded consumer reach, leading to a notable sales spike in late August [3][4]. - Average daily sessions on Byrna.com increased from approximately 36,000 in July to about 52,000 in August, a 45% month-over-month increase [4]. - Average daily sessions on Amazon rose from about 15,000 in July to approximately 23,000 in August [4]. - The online conversion rate improved by 57% during the last ten days of August, reaching 0.9%, which contributed to a 47% increase in sales despite steady session averages [5]. Future Outlook - Byrna anticipates setting a new revenue record in Q4 2025, supported by high web traffic and product availability in over 1,000 chain store locations [6].

Core Insights - Byrna Technologies Inc. has achieved record web traffic with an average of over 50,000 daily sessions during the first 21 days of August, marking a 50% increase from the previous average of approximately 33,400 sessions per day [2][7] - The company's new AI-driven advertising campaign, "We Don't Sell Bananas," has garnered over 66 million views and has proven to be cost-effective, reducing the cost per visitor to $0.53 compared to $0.94 for the previous campaign, resulting in a 43% savings [3][6] - Increased web traffic has translated into a 31% rise in sales on Byrna.com for the first 21 days of August compared to the prior period, with expectations for further sales growth as conversion rates stabilize [7][8] Advertising Strategy - Byrna's proprietary AI-driven advertising process allows for rapid production of high-quality commercials, enabling the company to refresh content quickly and conduct A/B testing at scale [6][9] - The new advertising initiative is part of Byrna's broader brand-building strategy, aimed at enhancing brand visibility and tapping into the growing market for less-lethal personal security solutions [9][10] Market Impact - The significant increase in web traffic and sales indicates a positive market response to Byrna's innovative advertising approach, suggesting potential for sustained growth in customer acquisition and brand awareness [7][8] - The company is positioned to leverage its AI capabilities to adapt marketing strategies effectively, potentially leading to lower customer acquisition costs and broader distribution opportunities [6][8]

Core Insights - Byrna Technologies Inc. reported a record revenue of $28.5 million for Q2 2025, representing a 41% year-over-year growth from $20.3 million in Q2 2024, driven by the launch of the Compact Launcher (CL) and a 106% increase in dealer sales due to a partnership with Sportsman's Warehouse [1][3][9] Financial Performance - Net revenue for Q2 2025 was $28.5 million, up from $20.3 million in Q2 2024, marking a 41% increase [3] - Gross profit increased to $17.6 million, maintaining a gross margin of 62%, compared to $12.6 million in Q2 2024 [4] - Operating expenses rose to $14.2 million from $10.6 million in Q2 2024, primarily due to higher selling expenses and marketing costs [5] - Net income for Q2 2025 was $2.4 million, an increase from $2.1 million in Q2 2024 [5] - Adjusted EBITDA for Q2 2025 was $4.3 million, compared to $2.8 million in Q2 2024 [6] Cash and Inventory Management - Cash, cash equivalents, and marketable securities totaled $13.0 million as of May 31, 2025, down from $25.7 million at November 30, 2024, due to increased inventory ahead of the CL release [7] - Inventory at May 31, 2025, was $32.3 million, up from $20.0 million at November 30, 2024 [7] Operational Highlights - The launch of the Byrna CL in May contributed significantly to revenue growth, with expectations for it to become a larger part of the sales mix [8][14] - Dealer sales increased by 106% in Q2 2025, supported by the partnership with Sportsman's Warehouse, with plans to expand store-within-a-store locations [9][10] - Company-owned retail locations averaged $69,000 in sales during May, with the Scottsdale location performing exceptionally well shortly after opening [11] Marketing and Brand Expansion - The company has diversified its marketing strategy, including the addition of celebrity influencer Tucker Carlson to enhance brand awareness [12] - Integration of AI tools into content production is expected to improve marketing reach and efficiency [12] Production Adjustments - Production has been adjusted to align with current demand following the CL launch, with a steady output of 15,000 units per month [13]

Company Overview - Byrna has sold over 500,000 launchers in the last 5 years[18] - The company has over 500 dealer locations[18] - Byrna has 180 US employees[18] Market Opportunity - The US consumer market presents a total addressable market of $250 billion, divided between gun owners ($100 billion) and non-gun owners ($150 billion)[22] - The company is targeting a penetration of 5% of non-gun owners and 10% of gun owners, representing a potential market of approximately $17.5 billion[22] - The company has 285,000 unique e-commerce customers[20] Financial Performance - The company's revenue increased from $42.644 million in 2023 to $85.756 million in 2024[45] - Gross profit increased from $23.647 million in 2023 to $52.772 million in 2024[45] - The company achieved net income of $12.792 million in 2024, compared to a net loss of $8.192 million in 2023[45] - Adjusted EBITDA increased from a loss of $2.001 million in 2023 to a profit of $11.478 million in 2024, representing an Adjusted EBITDA margin of 13.4%[45] - Total DTC orders increased by 72% from $14.707 million in Q4 2023 to $25.289 million in Q4 2024[40] - Total revenue increased by 79% from $15.640 million in Q4 2023 to $27.979 million in Q4 2024[40] Growth Strategy - The company is expanding its retail presence with flagship stores, including locations in Scottsdale, AZ, Franklin, TN, and Salem, NH, with a Las Vegas store already generating over $1 million in revenue with a 30% contribution margin[43]