Core Insights - Where Food Comes From, Inc. (WFCF) has launched RaiseWell Certified, a new third-party verification standard aimed at enhancing animal care, responsible raising practices, and supply-chain transparency in North America's protein markets [1][2] Group 1: Certification Framework - RaiseWell Certified establishes a structured framework requiring responsible animal raising at every life stage, with strict production rules including no antibiotics and no added growth hormones [2] - The standard emphasizes traceability, ensuring livestock and poultry are source-verified and tracked through the supply chain, thereby enhancing confidence for retailers and consumers [2] Group 2: Market Demand - The launch of RaiseWell Certified addresses the rising market demand for clear and verifiable food claims, particularly in responsibly raised protein categories [3] - The certification helps businesses differentiate themselves based on integrity and certified production methods, which is increasingly important as consumers seek products that align with their values [3][4] Group 3: Retail Support - RaiseWell Certified provides retailers and restaurants with certification assets that support premium positioning, including third-party verified claims and source-verified traceability [5] - The program includes on-pack seals that comply with USDA FSIS requirements, enhancing claim integrity and providing consumers with clarity about food origins [5] Group 4: Integration with Existing Standards - RaiseWell Certified integrates with WFCF's existing CARE Certified standard, which focuses on sustainability across animal care, environmental stewardship, and community [6] - This integration allows producers and retailers to bundle claims into a single, audit-ready package, supporting a unified verification strategy tailored to premium markets [6] Group 5: Strategic Goals - With RaiseWell Certified, WFCF aims to expand its portfolio to support growth in value-added protein markets and meet the rising demand for traceable, ethically raised products [7] - The certification is designed to strengthen trust for retailers, increase clarity for consumers, and help brands build loyalty through verified integrity [7]

Core Insights - Where Food Comes From, Inc. (WFCF) has launched RaiseWell® Certified, a new standard for animal care and verified natural raising practices aimed at enhancing transparency in supply chains [1][6] - The certification responds to increasing consumer and retailer demand for responsibly raised proteins, providing verified claims for brands and foodservice operators [2][3] Group 1: Certification Details - RaiseWell Certified mandates responsible animal raising practices throughout the animal's life, prohibiting antibiotics and added growth hormones, and ensuring traceability back to the source of origin [3][4] - The certification aims to align with consumer values, offering clarity on food sourcing and production practices [3][4] Group 2: Integration and Market Impact - RaiseWell Certified can be integrated with WFCF's existing CARE Certified standard, which focuses on animal care, environmental stewardship, and community [5] - This integration allows producers and retailers to bundle claims, creating a comprehensive, audit-ready package that includes various verified livestock-raising attributes [5][6] Group 3: Market Position and Services - The introduction of RaiseWell Certified represents a strategic expansion of WFCF's verification solutions, supporting growth in value-added protein markets and the demand for ethically raised products [6] - WFCF supports over 17,500 stakeholders in the food production industry, providing verification services and analytics to enhance production practices and consumer engagement [7]