Financial Performance - The company has distributed a total cash dividend of 1.736 billion CNY since its listing, maintaining a stable profit distribution plan to enhance shareholder returns [3][8] - In 2025, the company has already distributed 285 million CNY in dividends [5] Shareholder Concerns - Investors inquired about the lack of share buyback plans despite having idle cash, to which the company stated that any future buyback plans would be disclosed in accordance with regulations [2][3] - The company acknowledged the impact of macroeconomic factors and market risks on stock prices, emphasizing the importance of investor awareness regarding these risks [5][8] Strategic Initiatives - The company aims to enhance its brand image and market share through internationalization, high-end positioning, and a multi-brand strategy [4][9] - Plans include optimizing marketing management, improving store layouts, and increasing brand promotion efforts to drive revenue growth [6][9] Market Positioning - The company is focused on maintaining a high-end market position while adapting to changing consumer preferences, particularly targeting younger demographics [4][9] - The introduction of new brands and expansion into high-end shopping centers are part of the strategy to capture market share from competitors [4][9] Digital and E-commerce Strategy - The company reported a 71.82% year-on-year increase in e-commerce revenue for the first half of 2025, with an e-commerce gross margin of 77.87% [7] - Efforts are being made to enhance online channel layouts and improve customer shopping experiences through collaborations with e-commerce platforms [7][9] Operational Challenges - Concerns were raised about the company's inventory management, with a high inventory-to-revenue ratio indicating potential inefficiencies [6][9] - The company is committed to optimizing inventory turnover and improving resource allocation to enhance operational efficiency [6][9]

Group 1: Sales and Revenue Growth - The company aims to enhance sales revenue through internationalization, high-end positioning, and a diversified brand matrix [2][3] - Online sales revenue reached 263 million yuan in 2024, marking a 35.03% year-on-year increase with a gross margin of 74.63% [9] - The company plans to expand its market share and improve brand strength, product quality, and channel capabilities [3][4] Group 2: Brand Strategy and Target Audience - The brand's young strategy has been implemented with the endorsement of Ding Yuxi, aiming to increase brand awareness and loyalty among younger consumers [3][10] - The company focuses on high-end golf apparel, emphasizing a lifestyle brand that appeals to various age groups [3][6] - Collaborations with cultural IPs like the Palace Museum and international designers are intended to enhance brand appeal and market presence [4][6] Group 3: Financial Performance and Challenges - The company reported a 42% drop in net cash flow from operating activities in 2024, with inventory turnover days reaching 346 days [5][9] - The dividend payout decreased from 10 yuan to 5 yuan per share in 2024, raising concerns about cash flow pressures [5][9] - The company has not disclosed specific profit forecasts for 2024 but is actively responding to national policies to stimulate business growth [5][9] Group 4: Market Position and Investor Relations - The company acknowledges the impact of macroeconomic factors and market risks on stock prices, which have seen a significant decline [6][8] - There are no current plans for stock buybacks, but the company emphasizes its commitment to investor communication and market value management [6][8] - The company is focused on maintaining a stable profit distribution plan to enhance shareholder returns [5][9]