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宗馥莉品牌布局有新进展:两个“娃小宗”商标及“KELLYONE 凯壹 ”注册通过
Jin Rong Jie· 2026-01-04 11:07
Group 1 - Hongsheng Beverage Group Limited has successfully registered two trademarks for "WAXIAOZONG" in the international classifications of "Social Services" and "Medical Horticulture" with the registration announcement date set for December 21, 2025, and the exclusive rights period from December 14, 2025, to December 13, 2035 [1] - The trademark "WAXIAOZONG" in the 44th class (Medical Horticulture) has been registered, while other trademarks under the Hongsheng Beverage name are still in the application process [2] - The "KELLYONE" trademark, invested by Hongsheng Group and classified under "Convenience Foods," has also been registered with the same announcement date of December 21, 2025, and an exclusive rights period from December 21, 2025, to December 20, 2035 [1][2] Group 2 - KELLYONE is a beverage brand launched by Hongsheng Group in 2016, founded by Zong Fuli, focusing on sugar-free tea drinks, soda water, and fruit and vegetable beverages, targeting new-generation consumers in first- and second-tier cities [3] - As of December 26, 2025, the legal representative of Hongsheng Group has changed from Zheng Qundi to Zong Fuli, who currently holds 29.4% of the shares in Hangzhou Wahaha Group, making her the second-largest shareholder [3]