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宗馥莉品牌布局有新进展:两个“娃小宗”商标及“KELLYONE 凯壹 ”注册通过
Jin Rong Jie· 2026-01-04 11:07
Group 1 - Hongsheng Beverage Group Limited has successfully registered two trademarks for "WAXIAOZONG" in the international classifications of "Social Services" and "Medical Horticulture" with the registration announcement date set for December 21, 2025, and the exclusive rights period from December 14, 2025, to December 13, 2035 [1] - The trademark "WAXIAOZONG" in the 44th class (Medical Horticulture) has been registered, while other trademarks under the Hongsheng Beverage name are still in the application process [2] - The "KELLYONE" trademark, invested by Hongsheng Group and classified under "Convenience Foods," has also been registered with the same announcement date of December 21, 2025, and an exclusive rights period from December 21, 2025, to December 20, 2035 [1][2] Group 2 - KELLYONE is a beverage brand launched by Hongsheng Group in 2016, founded by Zong Fuli, focusing on sugar-free tea drinks, soda water, and fruit and vegetable beverages, targeting new-generation consumers in first- and second-tier cities [3] - As of December 26, 2025, the legal representative of Hongsheng Group has changed from Zheng Qundi to Zong Fuli, who currently holds 29.4% of the shares in Hangzhou Wahaha Group, making her the second-largest shareholder [3]
宗馥莉夺宝:以父之名
Xin Lang Cai Jing· 2025-07-25 11:24
Core Viewpoint - The ongoing conflict between the siblings of the Wahaha founder, Zong Qinghou, and Zong Fuli over inheritance has roots dating back ten years, highlighting their shared experiences and challenges in the food safety sector [2] Group 1: Background and Context - Ten years ago, Zong Fuli and Zong Jichang united against common challenges, particularly rumors and food safety issues affecting Wahaha, leading Zong Qinghou to advocate for food safety reforms [2] - In 2015, Wahaha's revenue plummeted, with Zong Qinghou attributing a loss of 5 billion yuan to these rumors, which constituted about 10% of that year's revenue [2] Group 2: Education and Research - Zong Jichang studied food science at Cornell University, focusing on the impact of bioactive compounds on cancer cell proliferation, and authored a review on dietary supplement safety [3][4] - During his senior year, Zong Jichang collaborated with peers to develop a sports gel using maple syrup, enhancing its flavor and nutritional value, and named it "Untapped Potential" [4][6] Group 3: Industry Aspirations and Developments - Zong Fuli invested 70 million yuan in establishing the Fuli Food Research Institute at Zhejiang University to cultivate talent in food safety and nutrition [8] - Zong Fuli has launched her beverage brand "KELLYONE," targeting young consumers with personalized juice and zero-calorie tea products, while seeking skilled professionals in the food industry [9] Group 4: Family Dynamics and Legal Disputes - The inheritance dispute over an estimated 1.8 billion yuan trust fund has escalated, with Zong Jichang and his siblings filing lawsuits against Zong Fuli for their share of Wahaha's equity [14][20] - The siblings' educational paths have intertwined, with many graduates from Zong Fuli's funded programs attending prestigious institutions, including Cornell University, where Zong Jichang studied [9][20]