Core Insights - The "Black Friday" shopping festival has seen significant participation from over 30 countries, with Tmall International facilitating live shopping experiences for Chinese consumers [1][3] - More than 20,000 overseas brands and over 8 million imported products were available on Tmall International during the "Black Friday" event, with discounts as low as 20% [2] - Tmall International has established a three-tier quality control system in collaboration with national quality inspection agencies to ensure the authenticity of imported goods [3] Group 1 - Tmall International hosted over 1,700 global buyers for 100 hours of live streaming from major cities including Los Angeles, Paris, and Seoul, allowing consumers to shop in real-time [1] - Major brands such as Samsonite, COACH, and Swarovski participated in the live shopping event, offering competitive pricing compared to overseas markets [1][2] - The platform featured exclusive product launches and promotions from niche brands, enhancing the shopping experience for consumers [1] Group 2 - Specific product examples include the Microsoft ROG Xbox Ally priced at 4,464 RMB after discounts, and the Louis Vuitton Neverfull available for 13,999 RMB [2] - Tmall International's "Black Friday" event emphasized the availability of luxury items at reduced prices, with discounts on high-end brands like MaxMara and LOEWE [2] - The platform's market share as a leading cross-border e-commerce site is reinforced by its extensive selection of brands from over 110 countries [3]

Group 1 - The traditional e-commerce promotional calendar is being disrupted, with significant discounts available during the summer months, leading to a shift in consumer purchasing behavior [1][3] - Consumers are increasingly attracted to high-cost performance products during the summer, as evidenced by the sale of a Kate Spade bag at a price lower than previous promotional events [1] - E-commerce platforms and brands are more willing to offer discounts in the summer, with events like the "8.8 Fast Grab Festival" providing prices 20% lower than regular levels [1] Group 2 - The summer season has seen a surge in demand for categories such as light luxury and sportswear, with brands like Anta, Fila, and Skechers identifying this period as a new growth opportunity [3] - Consumers are shifting from concentrating their spending during major promotional events to seeking value in everyday purchases, indicating a move towards a more regular promotional landscape [3]