Workflow
CRISPI等国际知名品牌产品
icon
Search documents
三夫户外:公司始终深耕于户外运动产业
Zheng Quan Ri Bao· 2025-08-08 11:45
Core Viewpoint - The company, Sanfu Outdoor, is committed to the outdoor sports industry, focusing on upgrading the industry and specializing in product development, brand operation, retail, and event activities [2] Group 1: Business Focus - The company has established a matrix of "self-owned brands + exclusive agency brands" and has set up various brand divisions [2] - The company emphasizes the planning, design, research, production, marketing, and sales of its proprietary brand X-BIONIC, which features advanced sports technology [2] Group 2: Brand Operations - Sanfu Outdoor operates as the exclusive agent for several well-known international brands in China, including HOUDINI, CRISPI, LA SPORTIVA, MYSTERY RANCH, and DANNER [2] - The company has developed a comprehensive sales network that includes direct-operated single-brand stores, ski resort stores, multi-brand outdoor stores, traditional and emerging e-commerce platforms, live streaming, and distributors [2] Group 3: Strategic Goals - The company aims to achieve a strategic transformation towards brand-oriented operations and is committed to improving performance to reward investors [2]