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蓝色渔港迎来重磅合作!珠海、广州南沙农业龙头携手打造海鲈产业新高地
Nan Fang Nong Cun Bao· 2025-12-10 03:34
区水产产业高质 量发展的新篇 章。此次合作汇 聚两地国企与龙 头企业优势,旨 在构建从种苗养 殖、加工流通, 到市场销售的全 产业链,进一步 推动产业标准 化、规模化、品 牌化发展,为粤 港澳大湾区"蓝 色粮仓"建设注 蓝色渔港迎来重 磅合作!珠海、 广州南沙农业龙 头携手打造海鲈 产业新高地_南 方+_南方plus 食在广州,鲜看 南沙。12月9 日,珠海市农业 集团有限公司、 珠海白蕉海鲈产 业中心有限公 司、广州南沙渔 业产业园有限公 司、恒兴食品 (广州)有限公 司四方在广州南 沙蓝色渔港加工 基地达成战略合 作,共同开启湾 入强劲动能,树 立海鲈行业新标 杆。 强强联手 从"一条 鱼"到"一条链" "白蕉海鲈是国 家地理标志产 品,是一条致富 鱼,未来还有很 大的增长空 间。"珠海市农 业集团有限公司 副总经理林卿叶 表示,希望能发 挥珠海所拥有的 菜篮子工程优 势,提供稳定的 优质原料供应, 借助南沙农业集 团和恒兴食品销 售渠道和展示窗 口,提升产品价 值,助力渔民增 收致富。 恒兴食品(广 州)有限公司总 经理韩兴辉进一 步从战略层面阐 释了合作意义, 他表示,此次合 作不仅是打通 产、供、销 ...
江门优品走进大湾区,双节营销抢先布局
Nan Fang Du Shi Bao· 2025-12-06 04:56
Core Insights - The event "2025 Jiangmen Quality Show: Guangdong Delicious" was launched on the "E-Tan Impression" cruise ship, aiming to promote Jiangmen's high-quality agricultural products to the Greater Bay Area market [1][3] - The event attracted nearly a hundred buyers from the Greater Bay Area, facilitating business opportunities and connections for Jiangmen's agricultural products [1][3] Group 1: Event Highlights - The event featured a unique setting of a night cruise on the Pearl River, combining various promotional strategies such as group standard releases and marketing initiatives for the upcoming holidays [3][9] - A dedicated "Jiangmen Quality" display area showcased local specialties like Xinhui dried tangerine peel and Enping rice noodles, enhancing the appeal of Jiangmen's agricultural offerings [4][6] Group 2: Quality Assurance and Standards - The event introduced 22 group standards for Jiangmen's agricultural products, ensuring quality control and traceability, which boosts consumer confidence [7][12] - These standards are designed to address quality fluctuations and promote high-quality development in the agricultural sector [7][12] Group 3: Marketing Strategies - The "Jiangmen Quality" brand launched a dual holiday marketing campaign, utilizing online platforms for promotions and offline experiences to attract consumers [9][14] - The campaign included live streaming, exclusive discounts, and advertising at key locations to enhance brand visibility and consumer engagement [9][12] Group 4: Future Development - The successful event established a platform for Jiangmen's agricultural products to expand in the Greater Bay Area, with plans for continuous quality improvement and brand enhancement [13][14] - Future strategies will focus on leveraging new media and e-commerce to increase brand recognition and market share [14]
凤集食品集团亮相四川蛋鸡业分会,全产业链高标准实践引领行业品质升级
2025年11月27日-28日,在四川省农业农村厅、四川省畜牧业协会的指导下,以"优产增效,品牌赋 能"为主题的四川省畜牧业协会蛋鸡业分会2025年会在四川绵阳顺利召开。本次年会汇聚了行业专家学 者及产业链上下游企业代表等300余位嘉宾,通过主题报告、圆桌论坛等多种形式,共同探讨新形势下 蛋鸡产业的高质量发展路径。凤集食品集团作为产业领军企业受邀出席,分享了凤集在数智化养殖、品 牌化运营及全产业链协同方面的实战经验,为行业提供了具有借鉴价值的"凤集方案"。 四川省畜牧业协会蛋鸡业分会秘书长杨群致开幕辞,强调分会将发挥桥梁纽带作用,推动政策落地与诉 求传达。她明确,未来分会将重点启动《四川优质鲜鸡蛋》与《四川优质鲜鸡蛋生产规范》两项团体标 准制定,以统一品质指标和生产规范助力 "川产鸡蛋" 价值提升,同时搭建行业交流平台,凝聚力量夯 实产业发展基础。 冯斌指出,全产业链的重资产布局是黄天鹅品质管控的战略基石。为构建世界一流标准的产业价值链, 凤集食品集团与政府联合投入总投资额高达 20 亿元,重点用于引进国际先进设备与智能化系统、建设 现代化养殖基地、完善产业链条,并加强可生食鸡蛋与蛋制品科研攻关等关键领域。这 ...
行业聚焦:全球卡痛提取物行业头部企业市场份额及排名调查(附厂商名单)
QYResearch· 2025-12-04 01:54
卡痛是一种原产于东南亚的热带树木。卡痛提取物是一种膳食补充剂,可能使人感到精力充沛或放松。 0 1 全球市场规模、分类和应用市场情况及预测 据 QYResearch 调研团队最新报告"全球卡痛提取物市场报告 2025-2031 "显示,预计 2031 年全球卡痛提取物 市场规模将达到 2.7 亿美元,未来几年年复合增长率 CAGR 为 7.1% 。 根据 QYResearch 头部企 业研究中心调研,全球范围内卡痛 提取物生产商主要包括 MIT45 、 VivaZen 、 Happy Hippo 、 Kratomade 、 Kats Botanicals 等。 2024 年,全球前五大厂商占有大约 4.7% 的市场份额。 就产品类型而言,目前粉剂是最主要的细分产品,占据大约 29.3% 的份额。 就产品应用而言,目前线下是最主要的需求来源,占据大约 64.4% 的份额。 卡痛提取物行业发展趋势 02 1) 全球市场需求与应用拓展 随着欧美及部分东南亚国家对卡痛产品的认知度提升,卡痛提取物正从传统散叶、粉末形态逐步向高纯度提取 物、即饮产品、功能饮品添加原料等方向延伸。线下烟草店、电子烟专卖店、电商平台等多渠道 ...
刚刚,八马茶叶上市
3 6 Ke· 2025-10-28 03:20
Core Viewpoint - Baima Tea's successful listing on the Hong Kong Stock Exchange marks a significant milestone in its 12-year journey towards capital market entry, reflecting the modernization and capitalization of China's tea industry [1][2]. Development History - Baima Tea, founded in 1997, has transformed from a local tea factory into a national brand, intertwining its growth with the evolution of the Chinese tea industry [1][2]. - The company faced multiple challenges in its attempts to go public, including failed IPO attempts in 2013, 2015, and 2021, before successfully listing in Hong Kong in October 2023 [2][3]. Success Factors - **Family Network**: The founder's strategic alliances through family connections with major companies like Anta Sports and Seven Wolves have provided Baima Tea with substantial resources and support [6]. - **Channel Expansion**: The "direct sales + franchise" model has enabled rapid nationwide expansion, with over 3,700 stores, maintaining brand control while achieving deep market penetration [7]. - **Full-Category Strategy**: Baima Tea's transition from a single product line to a comprehensive range of tea products has opened new growth avenues, supported by a robust supply chain [8]. Challenges Ahead - **Revenue Growth Slowdown**: The company's revenue declined by 4.2% to 1.063 billion yuan in the first half of 2025, with profits dropping 17.8% to 120 million yuan, indicating a trend of stagnation [10][11]. - **Franchise System Crisis**: The reliance on franchise stores, which account for 93% of its outlets, is becoming a liability as the growth rate of franchisees has significantly slowed, with a drop from 16.36% in 2023 to 4.16% in 2024 [13]. - **High-End Tea Market Struggles**: The demand for high-end tea products is declining, as evidenced by a drop in average annual spending per member from 2,860.4 yuan to 2,469.6 yuan, highlighting a mismatch between premium positioning and market demand [14].
“洗澡蟹”“听涛蟹”阴影下,大闸蟹产业从产地之争迈向价值之战
Guan Cha Zhe Wang· 2025-09-28 07:33
Core Insights - The consumption of hairy crabs in China is shifting from a traditional gift item to a regular dining choice, with consumers prioritizing the quality and fat content over the origin of the crabs [1][4][6] - The market for hairy crabs has expanded significantly, with the wholesale market size reaching 32.917 billion yuan in 2023, and the production volume exceeding 7 billion crabs, indicating a growing acceptance across various regions in China [4][6] - The industry faces challenges related to a lack of standardized quality assessment, consumer trust issues, and inconsistent supply quality, which are referred to as the "three lacks" [8][11][12] Market Trends - The market for hairy crabs has seen a compound annual growth rate of 6.1% from 2020 to 2025, with total production increasing from 634,000 tons to 850,000 tons [4] - The sales volume and coverage area of hairy crabs have expanded, with a nearly 20% year-on-year increase in sales at Hema [4][19] - Consumers are increasingly focused on the fat content and taste of the crabs rather than their geographical origin, reflecting a more rational approach to consumption [6][12] Industry Challenges - The industry lacks a unified standard for assessing crab quality, leading to inconsistent consumer experiences and difficulties for lesser-known brands to gain recognition [8][11] - Trust issues persist due to market irregularities, such as mislabeling and quality discrepancies, which have resulted in numerous consumer complaints [11][12] - The quality of hairy crabs is heavily influenced by environmental factors, making it difficult to ensure consistent supply and quality [11][12] Solutions and Innovations - Companies like Hema are collaborating with research institutions to develop quantifiable methods for assessing crab quality, such as the "electronic crab inspector" that uses AI technology [13][15] - Brands are implementing rigorous selection processes to ensure high-quality products reach consumers, with some companies discarding a significant percentage of crabs during quality checks [15][19] - To build consumer trust, companies are offering guarantees such as refunds for crabs that do not meet fat content standards, thereby shifting the risk from consumers to the platform [17][19]
记者手记:秦岭脚下,这里的猕猴桃“不愁卖”
Xin Hua Wang· 2025-09-11 10:04
Core Insights - The article highlights the successful development of the kiwifruit industry in Zhouzhi County, Shaanxi Province, where farmers are experiencing a shift from urgency in selling to a more relaxed approach due to established sales channels and confidence in fruit quality [1][3][6]. Industry Overview - Zhouzhi County is recognized as one of the best regions for kiwifruit cultivation in China, with over 400,000 acres of planting area and an annual production of 590,000 tons, supporting the livelihoods of more than 320,000 people [3][5]. - The implementation of order-based agriculture has provided farmers with a sense of security regarding sales, allowing them to focus on quality rather than quantity [3][5]. Sales and Marketing Strategy - Approximately 80% of the planting area in Zhouyi Village is under order-based agriculture, with strong connections to major markets in cities like Beijing and Shanghai, as well as partnerships with e-commerce platforms [3][5]. - The establishment of 2,680 kiwifruit storage facilities has enhanced the preservation of the fruit, enabling farmers to sell based on quality rather than urgency [5][6]. Economic Impact - The average annual income for villagers engaged in the kiwifruit industry exceeds 23,000 yuan, demonstrating the economic benefits of the industry [5]. - The regional brand value of Zhouzhi County's kiwifruit has reached 7.531 billion yuan, reflecting the growth and recognition of the industry [5]. Market Dynamics - There has been a notable shift in farmers' mindset from "selling quickly" to "selling quality," indicating a deeper understanding of market dynamics and the importance of maintaining a good reputation [6][7]. - The county has recently expanded its market reach to Central Asia, leading to an increase in demand that has outstripped supply [9].
从“接得住”到“发展好” ,环京地区建起特色产业集群
Group 1: Industry Development - The Beijing-Tianjin-Hebei region is expanding the depth and breadth of collaborative development, focusing on both "hard connectivity" and "soft collaboration" [1] - The region is forming distinctive and resilient industrial clusters through industrial chain restructuring, digital transformation, and brand upgrading [1] Group 2: Apparel Industry - The Gu'an International Trade City has become a significant project for Hebei to undertake the non-capital functions of Beijing, accommodating over 4,000 Beijing merchants [3] - The PRO brand area focuses on building "independent original brands" and provides a comprehensive service system to assist traditional merchants in transitioning to brand operators [3] - Merchants report a more than 30% increase in daily revenue through brand operations, reflecting a shift in consumer preferences towards quality [3] Group 3: Logistics Sector - YTO Express has established a northern headquarters base with a total investment of 3.5 billion yuan, significantly enhancing its operational efficiency [6] - The daily processing capacity of YTO's northern headquarters has increased from 6 million to 12 million packages, with a 20% annual growth in business volume [6][8] - The logistics industry in Langfang has attracted 31 express companies, with a projected 2024 express business volume of 1.72 billion packages, a 39% year-on-year increase [8] Group 4: Intelligent Manufacturing - Dazheng Huajia Technology Company in Langfang is engaged in the production of high-end equipment with complete independent intellectual property rights, ensuring efficient delivery to customers [9] - The company has an average annual sales of over 500 units, with plans for continued investment in technology research and business expansion [9] - Langfang is actively attracting advanced manufacturing enterprises to enhance its manufacturing capabilities and promote high-quality economic development [10]
三夫户外:公司始终深耕于户外运动产业
Zheng Quan Ri Bao· 2025-08-08 11:45
Core Viewpoint - The company, Sanfu Outdoor, is committed to the outdoor sports industry, focusing on upgrading the industry and specializing in product development, brand operation, retail, and event activities [2] Group 1: Business Focus - The company has established a matrix of "self-owned brands + exclusive agency brands" and has set up various brand divisions [2] - The company emphasizes the planning, design, research, production, marketing, and sales of its proprietary brand X-BIONIC, which features advanced sports technology [2] Group 2: Brand Operations - Sanfu Outdoor operates as the exclusive agent for several well-known international brands in China, including HOUDINI, CRISPI, LA SPORTIVA, MYSTERY RANCH, and DANNER [2] - The company has developed a comprehensive sales network that includes direct-operated single-brand stores, ski resort stores, multi-brand outdoor stores, traditional and emerging e-commerce platforms, live streaming, and distributors [2] Group 3: Strategic Goals - The company aims to achieve a strategic transformation towards brand-oriented operations and is committed to improving performance to reward investors [2]
老铺黄金等“折A转港”
Jing Ji Guan Cha Wang· 2025-08-08 04:36
Core Viewpoint - The gold and jewelry industry is facing challenges in capital market entry, with companies like Laopu Gold, Mengjinyuan, and Zhouliufu struggling to list on A-shares and now attempting to enter the Hong Kong market for better opportunities [2][18]. Industry Overview - The gold and jewelry sector is experiencing a surge in terminal consumption, leading to improved performance for many companies seeking capitalization [2]. - The industry is characterized by high competition and severe product homogeneity, with a focus on marketing rather than research and development [4][5]. Company-Specific Insights - Laopu Gold primarily operates through a direct sales model, emphasizing marketing, with sales and distribution expenses from 2020 to 2023 reaching 1.90 billion, 2.62 billion, 2.97 billion, and 2.50 billion respectively, while maintaining a low R&D expense ratio [5][17]. - Mengjinyuan's revenue from 2020 to 2023 was 108.34 billion, 168.71 billion, and 157.24 billion, with net profits of 1.74 billion, 2.24 billion, and 1.81 billion, indicating a low net profit margin [8][10]. - Zhouliufu reported a gross margin of 37.62%, 34.92%, and 39.22% from 2020 to 2022, with revenues of 20.82 billion, 28.29 billion, and 31.60 billion, showcasing a more profitable business model compared to Mengjinyuan [9][10]. Business Model Analysis - The franchise model allows for rapid expansion at low costs, but profitability varies significantly between companies, with Zhouliufu benefiting from a higher gross margin due to its service fee income [10][11]. - The reliance on high inventory levels is a common risk across the industry, with Laopu Gold, Mengjinyuan, and Zhouliufu all facing scrutiny regarding their inventory management [12][14]. Financial Performance - Laopu Gold maintained a gross margin above 40% over the past three years, attributed to its high-end brand positioning and focus on traditional craftsmanship [16][17]. - Mengjinyuan's gross margin was significantly lower, primarily due to its product structure, with over 98% of its products being gold jewelry, which has a lower margin compared to diamond-studded items [10][16]. Market Dynamics - The gold price surge has temporarily benefited the industry, but cyclical challenges remain, affecting liquidity and profitability [19].