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超九成企业将数字化列为核心战略,AI消融线上线下零售边界
Nan Fang Du Shi Bao· 2025-07-24 10:35
Group 1 - The core theme of the Weimob Day Shanghai Summit is "AI + All-Domain" focusing on how AI and integrated operations are essential for sustainable high-quality growth in the new economic cycle [1] - Weimob's President highlighted four insights into the changing business environment: the integration of AI into retail, the blurring of online and offline retail boundaries, the necessity of all-domain marketing, and the shift from price to value [1][2] - 94% of enterprises consider digitalization as a core strategy, with digitalization leading to a 3-5 times increase in sales efficiency and a 40% reduction in new product launch costs [2] Group 2 - Weimob has established a comprehensive AI application strategy targeting B2B, B2C, and ecosystem needs, enhancing the entire "people, goods, and scene" operational framework [3] - The company is focusing on multi-modal development in AI, particularly in video generation, which is still in its early stages in the e-commerce sector [3] - Weimob is entering the pet industry, which is projected to exceed 811.4 billion yuan by 2025, driven by emotional consumption and technological advancements [3][4] Group 3 - The pet industry faces three main challenges: declining traffic dividends, high product homogeneity, and the need for scientific pet care [4] - Weimob's "dual portrait" operating system aims to leverage data and emotional engagement to help brands overcome market challenges and achieve all-domain growth [4]