Core Insights - Allegiant has launched a custom-crafted wine named Altus Sol in partnership with Sonoma Bespoke, becoming the first airline to create a wine specifically designed for high-altitude consumption [1][2][3] Product Development - Altus Sol is specially crafted to counteract the effects of high altitude, where cabin pressure and dry air can dull the senses, suppress sweetness, and mute aromas [2] - The wine includes a Cabernet Sauvignon with cigar-box aromas rated 93 and a fruit-forward Pinot Grigio rated 92 by wine critic Jonathan Cristaldi [3] Collaboration Details - The partnership between Allegiant and Sonoma Bespoke is unique as it involves creating a wine from scratch rather than selecting from existing bottles [3] - The selection process focused on aromatic grapes with natural sweetness to enhance flavor perception at altitude [3] Packaging and Branding - The 187mL bottle design features a sun motif and textured labels, with the name Altus Sol meaning "high sun," reflecting Allegiant's branding [4] - The Cabernet label is navy, while the Pinot Grigio label has a warm parchment tone, symbolizing the transition from day to night [4] Market Positioning - Altus Sol is exclusively available on Allegiant flights, marking a new chapter in airline hospitality [5] - Allegiant aims to enhance the leisure travel experience by offering unique products that set the tone for memorable journeys [3]

As filed with the Securities and Exchange Commission on February 8, 2023 Registration No. 333-269082 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 PRE-EFFECTIVE AMENDMENT No. 2 TO FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 ________________ FRESH VINE WINE, INC. (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER) ________________ (State or Other Jurisdiction of Incorporation or Organization) (Primary Standard Industrial Classification Code Number) Nevada 208 ...

As filed with the Securities and Exchange Commission on January 27, 2023 Registration No. 333-269082 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 PRE-EFFECTIVE AMENDMENT No. 1 TO FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 ________________ FRESH VINE WINE, INC. (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER) ________________ (State or Other Jurisdiction of Incorporation or Organization) (Primary Standard Industrial Classification Code Number) Nevada 208 ...