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Nike Stock Tumbles: China and Converse Drag Growth Down
Youtube· 2025-12-19 07:39
Core Insights - The main issue for Nike is the slow pace of its turnaround, leading to investor disappointment [1] - Significant declines in sales for Converse and Greater China are key concerns [2][3] Sales Performance - Converse brand sales have decreased by 30% [2] - Sales in Greater China have dropped by 17%, attributed to difficulties in selling excess inventory and a lack of innovation to attract consumers [3] Market Strategy - Nike needs to enhance in-store traffic, reduce excess inventory, and develop products that resonate with consumers [4] - The company is focusing on tier one cities in China, such as Beijing and Shanghai, to address these challenges [5] Future Guidance - Nike has not provided full-year guidance recently, only quarterly forecasts, which affects investor confidence [6] - Longer-term guidance from the company could help reassure investors about the recovery process [6]