NEW YORK and LONDON, July 16, 2025 (GLOBE NEWSWIRE) -- Cint Group AB (publ), a global leader in research technology, and Kantar, the world’s leading marketing data and analytics company, today announced a significant partnership. This forward-looking extension to the existing relationship solidifies Cint’s role as a critical technology partner for Kantar. As part of the extended partnership, Kantar will integrate its proprietary panel and survey platforms with Cint Exchange, gaining access to the world’s mo ...

Core Insights - Cint has successfully completed a SEK 596 million (approximately USD 60 million) rights issue, which was oversubscribed by existing shareholders, to support its strategic transformation plan and growth in key markets, particularly the U.S. [1][2] Group 1: Strategic Transformation - The new capital marks a significant milestone in Cint's evolution towards a unified, efficient, and innovative organization, facilitating the migration to a single integrated platform and streamlining operations [2][4] - Cint's CEO emphasized that this financing is a strong vote of confidence from shareholders and a catalyst for the company's next chapter, focusing on unifying technology and strengthening operations [3][4] Group 2: Investment Focus - The proceeds from the rights issue will be directed towards targeted investments in technology, operations, and go-to-market execution, especially in the U.S., where demand for agile, real-time insights is increasing [4][8] - Cint aims to enhance platform scalability, global supply, and high-quality insights to lead innovation in the research and measurement industries [4][8] Group 3: Operational Goals - Key strategic pillars driving Cint's transformation include platform unification, commercial focus on client success, operational efficiency through centralization, and market prioritization in high-opportunity regions like the U.S. [3][8]

Core Insights - Cint has been certified as a Most Loved Workplace® and ranked in the top 50 of Newsweek's 2025 Global Top 100 Most Loved Workplaces® list, reflecting its strong workplace culture and employee satisfaction [1][2][4] Company Culture - Cint emphasizes a workplace culture built on respect, flexibility, and continuous learning, allowing employees to innovate and contribute authentically [2][3] - The company has implemented appreciation-driven programs like the Kudos Culture and Values Excellence Program, which are key factors in employee satisfaction [2][4] Employee Engagement - The Feedback 50 survey conducted in late 2024 highlighted Cint's commitment to fostering employee belonging through DEI initiatives and inclusive recognition programs [2][6] - Research indicates that productivity increases with employee sentiment, with 94% of respondents stating they perform three to four times more work for a company they love [6] Global Presence - Cint operates globally with a team across 15 countries and connects brands and researchers to a vast network of over 800 suppliers, facilitating access to high-quality insights [3][8] - The Cint Exchange allows users to gather insights at scale, supporting business strategies and credible research [8][10]

Consumer Sentiment and TV Viewing Habits - Cint's research indicates that 73% of U.S. respondents consider affordability a significant factor in their summer travel plans, with 39% labeling it a major concern [6] - 62% of respondents primarily consume TV via streaming services, nearly doubling the combined viewership of traditional cable (24%) and satellite (8%) television [1][2] - 60% of respondents report that the current economic and political climate is influencing their choice of travel destinations [6] Advertising Implications - There is a strong consumer preference for ad-free tiers on streaming platforms, with over half of respondents likely to stop using a service if bombarded with ads [2] - The rise of streaming and the shift in consumer behavior present dynamic opportunities for advertisers to focus on delivering personalized and meaningful ad experiences [3] - Smaller audiences tuning into Connected TV (CTV) ads may impact ad pricing as consumers become more budget-conscious [2] Economic Influence on Consumer Behavior - Economic uncertainty is influencing consumer spending trends, particularly in summer travel plans, which can serve as an early indicator of broader spending behavior [3] - 58% of respondents say the economic climate is impacting their transportation choices for summer travel [6]