Collaboration to leverage Affinity’s Consumer Purchase Insights and Cint’s global audience network for enhanced data-driven insightsNEW YORK, Oct. 07, 2025 (GLOBE NEWSWIRE) -- Cint, a global leader in research and measurement technology, and Affinity Solutions, the leading consumer purchase insights company, today announced a strategic partnership that redefines outcomes-based measurement by connecting survey data to actual consumer purchase behavior. The partnership combines Cint's extensive global audienc ...

Core Insights - Cint and Delineate have renewed their partnership, enhancing their collaboration in research and measurement technology [1][2] - The renewed agreement allows Delineate to migrate to the Cint Exchange, improving speed, consistency, and scalability of data access [2][10] Partnership Details - The partnership has been in place for five years, with Cint providing high-quality sample data for Delineate's platform [2] - Delineate's decision to continue with Cint was based on a global review of sample partners, emphasizing Cint's scale, technology alignment, and quality focus [4] Benefits of the Partnership - The integration with Cint Exchange will enable Delineate to deliver global consumer opinions with real-time precision, essential for brands needing rapid feedback [4][5] - The partnership aims to provide accurate, high-quality data for measuring campaign impact and tracking consumer sentiment [5][10] Company Profiles - Cint is a leader in research technology, connecting users to a network of over 800 suppliers and millions of respondents across 130+ countries [6][8] - Delineate is positioned as an "always-on" consumer insights platform, providing real-time data for informed decision-making [9][12]

Core Insights - Cint Group AB and Kantar have announced a significant partnership that extends their existing relationship, solidifying Cint's role as a critical technology partner for Kantar [1][2] - The partnership will integrate Kantar's proprietary panel and survey platforms with Cint Exchange, providing access to a comprehensive network of respondent-ready panellists [1][3] Company Overview - Cint is a global leader in research and measurement technology, connecting brands and researchers to a network of over 800 suppliers and millions of engaged respondents across 130+ countries [3] - Kantar is recognized as the world's leading marketing data and analytics business, combining attitudinal and behavioral data with advanced analytics to help clients shape their marketing strategies [4] Partnership Benefits - The new multi-year commercial agreement enhances Kantar's data collection capabilities by integrating its platform with Cint Exchange, leveraging Cint's global supply network [4] - Kantar will benefit from the speed, scale, and AI-powered quality of the Cint Exchange, allowing for more efficient and confident delivery of insights to clients [4]

Core Insights - Cint has successfully completed a SEK 596 million (approximately USD 60 million) rights issue, which was oversubscribed by existing shareholders, to support its strategic transformation plan and growth in key markets, particularly the U.S. [1][2] Group 1: Strategic Transformation - The new capital marks a significant milestone in Cint's evolution towards a unified, efficient, and innovative organization, facilitating the migration to a single integrated platform and streamlining operations [2][4] - Cint's CEO emphasized that this financing is a strong vote of confidence from shareholders and a catalyst for the company's next chapter, focusing on unifying technology and strengthening operations [3][4] Group 2: Investment Focus - The proceeds from the rights issue will be directed towards targeted investments in technology, operations, and go-to-market execution, especially in the U.S., where demand for agile, real-time insights is increasing [4][8] - Cint aims to enhance platform scalability, global supply, and high-quality insights to lead innovation in the research and measurement industries [4][8] Group 3: Operational Goals - Key strategic pillars driving Cint's transformation include platform unification, commercial focus on client success, operational efficiency through centralization, and market prioritization in high-opportunity regions like the U.S. [3][8]

Core Insights - Cint has been certified as a Most Loved Workplace® and ranked in the top 50 of Newsweek's 2025 Global Top 100 Most Loved Workplaces® list, reflecting its strong workplace culture and employee satisfaction [1][2][4] Company Culture - Cint emphasizes a workplace culture built on respect, flexibility, and continuous learning, allowing employees to innovate and contribute authentically [2][3] - The company has implemented appreciation-driven programs like the Kudos Culture and Values Excellence Program, which are key factors in employee satisfaction [2][4] Employee Engagement - The Feedback 50 survey conducted in late 2024 highlighted Cint's commitment to fostering employee belonging through DEI initiatives and inclusive recognition programs [2][6] - Research indicates that productivity increases with employee sentiment, with 94% of respondents stating they perform three to four times more work for a company they love [6] Global Presence - Cint operates globally with a team across 15 countries and connects brands and researchers to a vast network of over 800 suppliers, facilitating access to high-quality insights [3][8] - The Cint Exchange allows users to gather insights at scale, supporting business strategies and credible research [8][10]

Consumer Sentiment and TV Viewing Habits - Cint's research indicates that 73% of U.S. respondents consider affordability a significant factor in their summer travel plans, with 39% labeling it a major concern [6] - 62% of respondents primarily consume TV via streaming services, nearly doubling the combined viewership of traditional cable (24%) and satellite (8%) television [1][2] - 60% of respondents report that the current economic and political climate is influencing their choice of travel destinations [6] Advertising Implications - There is a strong consumer preference for ad-free tiers on streaming platforms, with over half of respondents likely to stop using a service if bombarded with ads [2] - The rise of streaming and the shift in consumer behavior present dynamic opportunities for advertisers to focus on delivering personalized and meaningful ad experiences [3] - Smaller audiences tuning into Connected TV (CTV) ads may impact ad pricing as consumers become more budget-conscious [2] Economic Influence on Consumer Behavior - Economic uncertainty is influencing consumer spending trends, particularly in summer travel plans, which can serve as an early indicator of broader spending behavior [3] - 58% of respondents say the economic climate is impacting their transportation choices for summer travel [6]