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从“内卷”走向“出圈”,音综制作的逆流而上
3 6 Ke· 2025-05-25 23:46
Core Viewpoint - The new music variety show "Asian New Voices" has successfully transformed the traditional format by moving the stage to a cruise ship, creating a unique and challenging environment for contestants and enhancing audience engagement [2][4][11]. Group A: Innovative Format - "Asian New Voices" breaks away from conventional studio settings by utilizing a cruise ship deck, integrating natural elements like waves and starry skies to enhance the viewing experience [4][6]. - The show introduces unexpected elements, such as the ship's horn becoming an accompaniment for performances, which captivates the audience and revitalizes interest in music competitions [6][11]. - The selection of lesser-known singers allows for a more authentic display of talent, moving away from a focus on social media popularity [7][9]. Group B: Talent Discovery - The show aims to discover new talent by featuring 32 groups of emerging singers from various Asian countries, thus broadening the scope of potential stars [12][14]. - The diverse musical styles presented, ranging from Chinese pop to J-pop and Southeast Asian music, enrich the program's content and appeal [14][19]. - The interactions among contestants highlight the spirit of camaraderie and competition, showcasing the unique qualities of the new generation of artists [16][21]. Group C: Cultural Exchange - "Asian New Voices" serves as a platform for cultural exchange, navigating through key Asian music markets and fostering interaction among different musical traditions [17][19]. - The program emphasizes the importance of music as a unifying force, breaking down geographical barriers and promoting a broader appreciation of diverse musical talents [19][21]. - By redefining the music competition landscape, the show positions itself as a significant milestone in the evolution of music variety shows, moving from a focus on domestic competition to a broader Asian market perspective [21][23].