Financial Data and Key Metrics Changes - Total revenue increased by 13.1% year over year to RMB 35 billion in Q2 2025, with adjusted net profit rising by 20.1% to RMB 5.6 billion, achieving a margin of 16% [7][37][38] - Gross profit grew by 13.8% year over year to RMB 19.5 billion, with a gross profit margin of 55.7%, reflecting a 0.4 percentage point increase year over year [40][41] - Selling and marketing expenses rose by 4.6% year over year to RMB 10.5 billion, accounting for 30% of total revenue, down from 32.4% in the previous year [42] Business Line Data and Key Metrics Changes - Revenue from online marketing services reached RMB 19.8 billion, up 12.8% year over year, driven by enhanced AI capabilities [38][39] - E-commerce GMV rose by 17.6% year over year, with the number of average monthly paying users reaching 134 million [22][23] - Revenue from Clean AI surpassed RMB 250 million, indicating strong growth in AI-driven services [12][39] Market Data and Key Metrics Changes - Average DAUs on the Kuaishou app reached an all-time high of 409 million, with MAUs at 715 million, reflecting a year-over-year increase of 3.4% and 3.3% respectively [14][6] - Revenue from external marketing services continued to grow, driven by strong demand from content consumption, local services, and automotive industries [19][20] Company Strategy and Development Direction - The company is focused on integrating AI technology across its business, enhancing user experience, and optimizing marketing solutions [36][37] - The strategy includes expanding Clean AI's applications in gaming and professional film production, aiming to empower creators and enhance operational efficiency [51][53] - The company plans to discontinue separate GMV disclosures starting in 2026, focusing on a more nuanced combination of performance indicators [44][45] Management Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's long-term growth prospects, emphasizing the resilience of its business ecosystem amid macro uncertainties [7][8] - The company aims to maintain high-quality growth while exploring new commercialization opportunities through AI [35][46] - Future investments will continue to focus on AI technology to enhance operational efficiencies and drive sustainable growth [86][87] Other Important Information - A special dividend of HKD 0.46 per share was declared for the first time since delisting, totaling approximately HKD 2 billion [8] - The company has repurchased shares amounting to HKD 1.9 billion, representing about 0.9% of total shares outstanding [43] Q&A Session Summary Question: What are the major use cases for Clean AI users at the moment? - Clean AI's users include mass creators and professional creators, with applications in content creation, advertising, and film production [48][50] Question: What are the AI use cases in the overall business? - AI technology is integrated across various business scenarios, enhancing marketing material generation and improving user engagement [57][59] Question: What verticals are expected to have strong growth in the second half of the year? - Growth is anticipated in local services, automotive, and content consumption industries, with strategies to enhance client outreach and marketing efficiency [66][68] Question: How does Kuaishou maintain momentum in e-commerce amid competition? - The company leverages a synergized ecosystem and tailored initiatives for merchants, focusing on user acquisition and repeat purchases [74][76]

Financial Data and Key Metrics Changes - In Q1 2025, total revenue increased by 10.9% year over year to RMB 32.6 billion, with adjusted net profit reaching RMB 4.6 billion, representing an adjusted net margin of 14% [6][37][41] - Gross profit margin approached 55%, with gross profit growing by 10.4% year on year to RMB 17.8 billion [7][41] - Cost of revenue increased by 11.5% year on year to RMB 14.8 billion, accounting for 45.4% of total revenue [41] Business Line Data and Key Metrics Changes - Revenue from online marketing services grew by 8% year on year to RMB 18 billion, driven by AI technology integration [16][38] - E-commerce GMV grew by 15.4% year on year, with the number of monthly average active paying users reaching 135 million [20][24] - Live streaming revenue increased by 14.4% year on year to RMB 9.8 billion, marking a return to positive growth [27][40] Market Data and Key Metrics Changes - Average daily active users (DAUs) on the Kuaishou app reached a record high of 408 million, with average daily time spent per DAU at 133.8 minutes [12][14] - The overseas business achieved a revenue increase of 32.7% to RMB 1.32 billion, marking its first-ever quarter of operating profit [30][37] Company Strategy and Development Direction - The company is focused on integrating AI technology across its business lines to enhance user experience and operational efficiency [6][10] - Clean AI is positioned as a foundational infrastructure for video creation, with plans for continuous technological iteration and product innovation [48][50] - The company aims to leverage its omni-domain operations to enhance e-commerce capabilities and support merchants through AI-driven tools [20][76] Management Comments on Operating Environment and Future Outlook - Management expressed confidence in maintaining growth despite a complex global macro environment, emphasizing the importance of AI in driving operational efficiency [6][44] - The company anticipates a year-over-year rise in AI-related expenditures, particularly in R&D, but expects this to have a manageable impact on overall profitability [80] Other Important Information - The company repurchased approximately HKD 1.42 billion worth of shares, accounting for about 0.68% of total shares outstanding [43] - The company plans to continue enhancing its content and business ecosystems while focusing on long-term technology investments [44] Q&A Session Summary Question: Update on Clean AI's commercialization and growth strategy - Clean AI's revenue reached RMB 150 million in Q1, with paid subscriptions accounting for nearly 70% of revenue, and plans for further product iterations and global outreach [48][50] Question: How AI is empowering existing businesses - AI has significantly improved marketing material production and customer service, leading to increased conversion rates and operational efficiencies [56][59] Question: Recent trends in online marketing services and key growth strategies - The company expects double-digit growth in online marketing services in Q2, driven by improvements in content consumption and local services sectors [63][68] Question: Strategy for the six eighteen shopping festival - The company will provide substantial traffic resources and subsidies, focusing on user engagement and tailored support for merchants and KOLs [71][74] Question: Investment plan on AI and its impact on profitability - AI investments are expected to increase, particularly in R&D, but the overall impact on profit margins is projected to be manageable, with AI seen as a potential second growth curve [80]

Financial Data and Key Metrics Changes - In Q1 2025, total revenue increased by 10.9% year on year to RMB 32.6 billion, with adjusted net profit reaching RMB 4.6 billion, representing an adjusted net margin of 14% [7][38][44] - Gross profit margin approached 55%, with a gross profit of RMB 17.8 billion, reflecting a 10.4% year on year growth [8][41] - Cost of revenue rose by 11.5% year on year to RMB 14.8 billion, accounting for 45.4% of total revenue [41] Business Line Data and Key Metrics Changes - Revenue from online marketing services grew by 8% year on year to RMB 18 billion, driven by AI technology integration [17][39] - E-commerce GMV increased by 15.4% year on year, with the number of monthly average active paying users reaching 135 million [22][40] - Live streaming revenue returned to positive growth, increasing by 14.4% year on year to RMB 9.8 billion [28][40] Market Data and Key Metrics Changes - The overseas business achieved a revenue increase of 32.7% to RMB 1.32 billion, marking its first quarter of operating profit [31][38] - Local services GMV saw rapid growth, with over 65% of growth coming from lower-tier cities [33][36] Company Strategy and Development Direction - The company is focusing on AI technology integration across its business lines to enhance user experience and operational efficiency [7][12] - Strategic initiatives for the 618 shopping festival include significant traffic resources and subsidies to boost merchant sales [69][72] - The company aims to maintain its leading position in AI technology while expanding its user base and enhancing monetization strategies [49][78] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving double-digit growth in online marketing services in the second quarter, driven by improved client placements [62] - The company anticipates that AI investments will contribute positively to profitability in the medium to long term, with expectations of narrowing losses in AI-related areas [78] Other Important Information - The average daily time spent per DAU on the Kuaishou app was 133.8 minutes, with total user time spent rising by 5.9% year on year [14] - The company repurchased approximately HKD 1.42 billion worth of shares, accounting for about 0.68% of total shares outstanding [44] Q&A Session Summary Question: Update on Clean AI's commercialization and growth strategy - Clean AI's revenue reached RMB 150 million in Q1, with paid subscriptions accounting for nearly 70% of revenue, and plans for further product iterations and global expansion [48][49][52] Question: How AI is empowering existing businesses - AI has enhanced marketing material production and customer service, leading to increased conversion rates and operational efficiencies [56][58] Question: Recent trends in online marketing services and key growth strategies - The company expects a return to double-digit growth in online marketing services, with strong performance in content consumption and local services sectors [62][66] Question: Strategy for the 618 shopping festival - The company will provide substantial traffic resources and subsidies, focusing on user engagement and tailored support for merchants [69][72] Question: Investment plan on AI and its impact on profitability - AI investments are expected to increase, particularly in R&D, but the overall impact on profit margins is projected to be manageable, with AI seen as a future growth driver [78]