I think we start with the reported meeting. But right now there is constant headlines about anthropic relationship with the federal government. And this is a little bit of a twist in the whole saga.You know, since the beginning of the year, we've seen this increasing feud between Anthropic, the developer of Clod and now mythos over what degree of safeguard should be included in its product. And it culminated in that Pentagon declaration of the company and its systems as a supply chain risk and prompting a c ...

More broadly. I mean, what we do at IDO is understand how ads impact people's behaviour. We call it outcome measurement.So like Nielsen measures audiences, we measure the behavioural changes from every ad across all of linear and streaming. How do you do that. We're looking at massive panels of people who are privacy in a privacy safe way, are being tracked through their day.We're also a huge consumer of Google's anonymous data that comes out through what they call Google Trends. And we're aggregating all t ...