User Subscription & Ad Avoidance - X Premium 订阅允许用户避免广告，节省时间 [1] - 一位用户通过 Premium+ 避免了 8356 个广告，节省了 4 小时 [1] Platform Engagement - X 鼓励用户分享他们避免的广告数量 [1]

Market Dynamics - TikTok's US operations are spinning off, posing a challenge to existing social media giants [1] - The transition of TikTok's US operations could introduce friction across the consumer experience, advertiser infrastructure, and algorithmic performance [1] - The new US-based TikTok will manage interoperability, e-commerce, and advertising, which need to be global to maintain TikTok's value [2] Competitive Landscape - YouTube also has a short-form video product competing with TikTok [1] - TikTok's US digital ad spending is currently 4%, a fraction of Meta's 23% and Google's 25% [3] - TikTok could gain share from Snap if the changes do not negatively impact user engagement and advertiser results [3] Data and User Base - The new US-based company is taking responsibility for US data, content moderation, and algorithm security [2] - TikTok has 170 million US users [1]

Beauty Standards & Media Influence - Advertising significantly impacts beauty standards in the 21st century, shaping perceptions of ideal appearances [1] - The prevalence of editing, Photoshop, and filters raises questions about who controls beauty definitions and their motivations [2] - Social media exposure at a young age can lead to unrealistic beauty expectations, fueled by heavily edited images [2][3] - Historical perspectives reveal that beauty ideals have evolved over time, influenced by cultural and societal factors [4][5][6] - Readily available editing software exacerbates the issue, blurring the line between reality and illusion in beauty representations [7] Negative Impacts - A study by the American Academy of Pediatrics indicated that 62% of girls feel insecure due to social media [8] - JAMA Pediatrics reported a 37% increase in hospitalization for eating disorders from 2016 to 2019, with media influence cited as a key factor [8] - Media often promotes toxic messages that pressure women to conform to unrealistic weight and appearance standards [9] Positive Trends & Solutions - Some brands are challenging these norms by showcasing real women and unedited photos, leading to increased sales (e.g., Aerie's 26% sales increase) [10][11] - Awareness and media literacy are crucial tools for combating the manipulation of beauty standards in advertising [12] - Advertisers and creatives have a responsibility to consider the impact of their work on young audiences [13]

Core Insights - A new report from WPP Media indicates that global advertising revenue is projected to reach $1.14 trillion in the current year [1] Industry Overview - The report highlights a significant growth in global ad revenue, reflecting the increasing investment in advertising across various sectors [1]

30 Under 30 Marketing & Advertising 2026: How Community And Commerce Are Fueling Marketing’s Next GenMeet the next generation of marketing visionaries shaping the campaigns of today and redefining the rules of branding.https://t.co/VlPFsoTIZR #ForbesUnder30 https://t.co/S8rt0ZqBCO ...

Core Insights - Meta Platforms (META) stock shows strong revenue growth and profitability compared to Pinterest (PINS), making it a more attractive investment option [3][4]. Financial Performance Comparison - META's quarterly revenue growth was 26.2%, while PINS reported 16.8% [4]. - Over the last 12 months, META's revenue growth stood at 21.3%, surpassing PINS's 16.8% [4]. - META's last twelve months (LTM) margin was 43.2%, with a three-year average margin of 37.4%, indicating superior profitability compared to PINS [4]. Valuation Insights - META stock is characterized by improved profitability and a comparatively lower valuation than PINS, suggesting a more favorable investment opportunity [3][4].

Bleeping Computer报道，OpenAI已开始在内部测试为 ChatGPT加入“广告”功能，若未来正式上路，可能会彻底改写当今的网络商业模式。ChatGPT安卓端1.2025.329测试版出现了新的相关字段，包括“bazaar content（集市内容）”“search ad（搜索广告）”和“search ads carousel（搜索广告轮播）”。 https://t.co/gWDrnoQ2mv ...

[Music] Four 3 2 one. One of you just died. 4 3 2 one.Another one dead. Don't worry, we're not going to be playing some sort of dystopian game I just invented. This is actually a game bleer than that because this is a rate at which people across the globe are dying due to tobacco use.Every 4 seconds, one person dies. Each life and each death entirely preventable. Each life cut short by what many still consider a personal choice.But here's what most of us still don't realize. Smoking is not a free choice at ...

Financial Data and Key Metrics Changes - Gross Merchandise Sales (GMS) reached $2.4 billion in Q3 2025, representing an 11% growth from the prior year period [25] - Revenue for Q3 was $468 million, up 8% compared to last year, driven by GMS growth but offset by a reduction in take rates [27] - Adjusted EBITDA was $67 million, representing 14% of revenue, up 21% from $56 million in the same period last year [30] Business Line Data and Key Metrics Changes - The company has seen nearly 20% GMS growth over the last 12 months, indicating strong performance across its marketplace [8] - The launch of the Reach Pro product has led to significant adoption among sellers, contributing to market share gains [12] Market Data and Key Metrics Changes - The North American secondary ticketing market has been positively impacted by the company's strategic investments, with the company now approximately four times larger than its nearest competitor based on GMS [11] - The implementation of federally mandated all-in pricing in the U.S. has had an estimated 10% one-time impact on the size of the North American secondary ticketing market [26] Company Strategy and Development Direction - The company aims to become the global destination for live entertainment ticketing by leveraging technology and customer focus to eliminate friction in the live event experience [10] - Direct issuance is seen as a transformative growth vector, allowing enterprise sellers to access the marketplace without exclusivity requirements [18] - The company is also pursuing advertising opportunities, including sponsored listings and partnerships with businesses like Booking.com to enhance customer experience [20][23] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the strong demand for live events and the company's ability to navigate temporary market dynamics, such as the transition to all-in pricing [35] - The company plans to provide annual guidance for 2026 expectations in early 2026, focusing on long-term value creation [36] Other Important Information - The company successfully raised approximately $1 billion through capital markets activities, significantly improving its balance sheet and reducing leverage [37] - The company ended the quarter with $1.4 billion in cash and cash equivalents, with a net debt of $1.1 billion [38] Q&A Session Summary Question: Returns on investments in core resale market share and direct issuance - Management highlighted that investments in market share have yielded positive results, with significant share gains and a dominant position in the point of sale system [40][41] Question: Aligning marketing investments over the medium to long term - Management noted strong receptivity to marketing investments, particularly in the direct issuance business, which aims to enhance revenue for content owners [44][46] Question: Visibility on sponsored listing ad launch and Major League Baseball deal - Sponsored listings are expected to roll out in the second half of Q4, with MLB taking advantage of direct issuance for certain events [48][53] Question: Direct issuance market opportunities - Management sees diverse opportunities across various content types, including sports and live theater, emphasizing the non-competitive nature of their model with primary ticketing [55][56] Question: Impact of all-in pricing and World Cup expectations - Management confirmed that all-in pricing represents a 10% headwind, expected to last until May 2026, and expressed excitement about the World Cup's potential impact on resale [62][63]

Life 360, best known as a family safety and location sharing app, is expanding its reach. The company announcing plans to acquire ad technology firm Mativo. Now joining us right now is Life 360 CEO Lauren Ant Anton Antinoff.Good morning to you. I happen to be >> I happen to be a customer. I'm a client, if you will. I'm a pay paying customer, no less.Our entire family uh lives on on 360. It's kind of a crazy situation. Are you on it, too.Same. >> A lot of people are. Lauren, how is this going to change your ...