Group 1 - The core viewpoint of the article highlights the significant growth of online shopping in Vietnam, with daily consumer spending exceeding 1.23 trillion VND (approximately 343 million RMB) [1] - The fast-moving consumer goods (FMCG) sector, traditionally dominated by brick-and-mortar retailers, is experiencing notable growth on digital platforms, with TikTok Shop increasing by 167% and Shopee by 20% [1] - The behavior of purchasing food and daily necessities online is becoming increasingly popular, especially among younger consumers [1] Group 2 - Domestic retailers in Vietnam are accelerating their digital transformation to remain competitive, with local brand Saigon Co.op actively investing in its e-commerce platform Co.opOnline [1] - Saigon Co.op has upgraded its platform to include a more intuitive interface and practical features such as category-based shopping, order history tracking, and product recommendations, enhancing the consumer experience from online to offline [1]