Core Viewpoint - Great Wall Motors has officially launched the Ora 5, a new A-class pure electric SUV under its Ora brand, with a price range of 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan [1][3] Group 1: Product Launch - The Ora 5 is the first mass-produced model built on Great Wall Motors' new platform, which emphasizes "multiple powertrains, multiple categories, and multiple forms" to adapt to different markets and usage scenarios [3] - The vehicle features the Coffee Pilot Ultra driver assistance system, supporting city NOA functionality without relying on high-precision maps, and includes memory parking capabilities [3] - The smart cockpit is equipped with the Coffee OS 3 system and a 4nm automotive-grade chip, integrating multi-modal AI large models [3] Group 2: Safety and Battery Technology - The new model is equipped with the second-generation short-blade battery and includes various passive and health safety configurations [3] Group 3: Brand Strategy - Great Wall Motors plans to expand the Ora brand from a single pure electric brand to a multi-power global direction, with future products covering SUVs, sedans, and various categories to enhance platform versatility and product coverage [3]